Solutions For CPA Firm Leaders

Tuesday, March 16th, 2010

IS THIS YOUR "SUMMER OF WEBSITE?"

CPA firms now have some history with websites. Most progressive firms have updated and redesigned several times to keep pace with current trends. Many firms have not. Significant numbers of CPA firm websites are template driven and way too basic for today’s digital-minded business environment.

As you research and prepare for your own firms “summer of website,” remember this great advice from Michelle Golden of Golden Practices: What draws is content.

“…when you think about it because, despite pretty redesigns, most current law and accounting firm website content is nearly IDENTICAL to the stuff the firms said about themselves in their first website, circa 1995. And, that text came from the blah-blah, we-we-we, all-about-us, fluffy brochures the firms used since…. when? The 80s.”

Read Michelle’s blog post about the importance of content.

“The role of a writer is not to say what we all can say, but what we are unable to say.” – - Anaïs Nin

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