Thursday, August 19th, 2010
FREED MAXICK HAS DONE ANOTHER BILLBOARD
Remember last year when Freed Maxick (leading firm in Buffalo, NY), did a Twitter billboard?
Well, they’ve done it again. Here’s the scoop from Eric Majchrzak and Emily Burns of FMB:
As compared to last year’s ad, the current campaign centers around community engagement. Synching the digital billboard with the firm’s Facebook account, interaction is in real time, aiming to deepen local ties with digital “shout outs” to support Western New York organizations with their upcoming events and fundraising initiatives. Calls to action will encourage participation in these events or causes and Freed Maxick will also encourage commuters to check out our Facebook account, “Like” it and see what’s new on the wall. One example of how the firm is doing this on the billboard is with the promotion of the Buffalo Niagara 360 (BN360) young professionals program of the Buffalo Niagara Partnership (our regional chamber of commerce). As a founding member of this local program, Freed Maxick highly encourages our employees who take part, and wants to show firm support of young professionals.
Do you (and your firm) have a plan for the fall marketing season? It’s not too late! It’s time to get out of your comfort zone and embrace change. Sure, you and your people still need to be VERY visible in your community, but you also need to explore all of the social media options.
- "The man who stops advertising to save money is like the man who stops the clock to save time."
