Thursday, November 4th, 2010
MORE ON STRATEGIC PLANNING FOR CPA FIRMS
I’ve been posting about strategic planning quite a bit lately. The reason is because I have been working with several clients recently on their strategic plans. Also because I want you to DO SOMETHING yet this year if you have not already established your strategic action plan for 2011 or revisited and revised the one you did in prior years.
On October 7th, I talked about reading and suggested Managing the Professional Service Firm by David Maister. I have even summarized some of Maister’s thoughts on strategy into a one-page document that I share with clients. If you would like a copy, let me know. Here are two of the bullet-points:
- It is clearly more about internal, operational matters: How to change the firm’s methods of delivering services so that clients derive additional benefits from its approach compared to that of the best competitors.
- Strategic planning means personal strategic planning, too. Each partner should develop a plan for his or her own career. They have each thought through what their special value on the marketplace will be, what will make them more than just one more practitioner in their specialty, how they plan to achieve this vision of personal career progress.
Dig out your copy of the book and re-read Chapters 20 and 21.
- "It's strategy through activity: Try something, anything, but act - now!"
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