Monday, October 10th, 2011
Create a Buzz for Your CPA Firm
Do you wish you had more clients?
One of the top issues in the CPA profession for 2011 is practice growth.
In fact, according to the 2011 PCPS Top Issues Survey, in firms with 2 to 5 professionals and in firms with 6 to 10 professionals the #1 Issue is Bringing In New Clients and the #2 Issue is Retention of Current Clients.
When you look at the Issues with larger firms, firms with 11 to 20 professionals rank Bringing In New Clients as #1 but Partner Accountability/Unity is #2 followed by Retention of Current Clients as #3. In firms with 21+ professionals, Bringing in New Clients and Retention of Current Clients ranks #2 and #3 (behind partner accountability/unity).
Not that you haven’t noticed, but the larger the firm the more need for partner accountability/unity. Big surprise, right?
So how do you bring in new clients and retain current clients? One step you can take is create a buzz about your CPA firm in your market. You and your team members can do it yourself and it doesn’t have to be extremely expensive. Follow my posts over the next few days and I’ll stay on this topic and give you some specifics.
Creating a buzz about your firm is all about perseverance and continual focus. It’s about not giving up!
- "Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody."
[...] noted yesterday, this year’s 2 top management issues for CPA firms are 1) Bringing in New Clients and 2) [...]
[...] this is your first time to visit my blog this week, please scroll down and read Monday’s post and then continue to scan this week’s posts on the importance of creating a buzz about your [...]