Thursday, February 9th, 2012

Employee Engagement

I’ve been thinking a lot about CPA firm staff surveys lately. I’m working on some ideas that could possibly make them more meaningful.

Rather than getting hung-up on how much they like the benefits, the work hours, and the food you provide, wouldn’t it be much more valuable to know who, on your team, is really engaged and passionate about what the firm stands for and its goals and values?

Image from Gallup

Employee engagement can be described as the level of commitment the team member has towards the firm. Do they speak positively about the firm to coworkers, potential employees, family and friends? Do they exert extra effort to contribute to the firm’s success? Or, do they whine and complain to each other at lunch everyday?

In case studies about employee engagement, it is often discovered the the organization’s management style is at the heart of the problem.

Maybe this is something that firm leaders should explore in the spring to find out if your team is actually engaged and passionate about the firm and public accounting.

Gallup has done a lot of research in this area. Check out – Gallup Study: Engaged Employees Inspire Company Innovation.

  • "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”"
  • Jack Kerouac

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