Saturday, October 13th, 2012
Lighten-Up, It’s The Weekend – The Cost of a Logo
Can you believe how Apple’s very first logo looked?
Lighten-up and invest time (not necessarily money) in developing a logo.
Here’s what some high-profile company’s paid for their logo.
Google – $0 – the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP.
Twitter – $15 – Twitter bought rights to the now-famous Twitter bird for $15 on iStockphoto.
Enron – $33,000 – Paul Rand was paid $33,000 for creating the Enron logo in the 90s.
Nike – $35 – Nike co-founder Phil Knight purchased the famous swoosh logo from graphic design student Carolyn Davidson in 1971.
Others: Pepsi spent $1 million on their rebranding a few years back. And at the top-end – BP spent $221 million to make their oil company look like a new-age organic grocer.
Source: Fast Co. Design – read more and see more here.
If you are considering a new “look” check-out how one firm did it here. There are some great online auction resources that I have used. It doesn’t have to be expensive unless you have an extra $221 million to spend.
- "If you don't get noticed, you don't have anything. You just have to be noticed, but the art is getting noticed naturally without screaming or without tricks."