Lighten-Up, It’s The Weekend – The Cost of a Logo

Saturday, October 13th, 2012

Lighten-Up, It’s The Weekend – The Cost of a Logo

Does your CPA firm have a pretty cool logo? Many do. Many don’t. I see some that honestly look very old-fashioned.

Can you believe how Apple’s very first logo looked?

Lighten-up and invest time (not necessarily money) in developing a logo.

Here’s what some high-profile company’s paid for their logo.

Google – $0 – the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP.

Twitter – $15 – Twitter bought rights to the now-famous Twitter bird for $15 on iStockphoto.

Enron – $33,000 – Paul Rand was paid $33,000 for creating the Enron logo in the 90s.

Nike – $35 – Nike co-founder Phil Knight purchased the famous swoosh logo from graphic design student Carolyn Davidson in 1971.

Others: Pepsi spent $1 million on their rebranding a few years back. And at the top-end – BP spent $221 million to make their oil company look like a new-age organic grocer.

Source: Fast Co. Design – read more and see more here.

If you are considering a new “look” check-out how one firm did it here. There are some great online auction resources that I have used. It doesn’t have to be expensive unless you have an extra $221 million to spend.

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is getting noticed naturally without screaming or without tricks."
Leo Burnett