Saturday, October 13th, 2012

Lighten-Up, It’s The Weekend – The Cost of a Logo

Does your CPA firm have a pretty cool logo? Many do. Many don’t. I see some that honestly look very old-fashioned.

Can you believe how Apple’s very first logo looked?

Lighten-up and invest time (not necessarily money) in developing a logo.

Here’s what some high-profile company’s paid for their logo.

Google – $0 – the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP.

Twitter – $15 – Twitter bought rights to the now-famous Twitter bird for $15 on iStockphoto.

Enron – $33,000 – Paul Rand was paid $33,000 for creating the Enron logo in the 90s.

Nike – $35 – Nike co-founder Phil Knight purchased the famous swoosh logo from graphic design student Carolyn Davidson in 1971.

Others: Pepsi spent $1 million on their rebranding a few years back. And at the top-end – BP spent $221 million to make their oil company look like a new-age organic grocer.

Source:  Fast Co. Design Рread more and see more here.

If you are considering a new “look” check-out how one firm did it here. ¬†There are some great online auction resources that I have used. It doesn’t have to be expensive unless you have an extra $221 million to spend.

  • "If you don't get noticed, you don't have anything. You just have to be noticed, but the art is getting noticed naturally without screaming or without tricks."
  • Leo Burnett

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