Tuesday, June 17th, 2014

Twitter As A Resource – Not Just Noise

I keep urging CPAs and their team members to sign-up for a Twitter account. Yet, I still find that many people in the CPA profession are not using Twitter.

Here’s my suggestion for getting started:

  • Establish an account.
  • Be very selective as to who you follow.
  • Be sure those you follow offer something of value.
  • Follow just a few, especially at first.
  • You don’t have to “tweet” anything, just read what others tweet, at least for a while.

I use Twitter (@cpamanagement) to keep me current. I follow some news feeds (CNN, NPR), some CPA profession experts, leadership experts, a few CPAs who actually tweet, Fast Company, etc.  You can visit my Twitter page and see who I am following. I also don’t hesitate to switch some out and back in, experimenting to see who gives me the most value and staying within a manageable number.

A couple times a day, I quickly scroll through my twitter feeds on my iPhone and see the national/world news, current business trends (Fast Company), and what’s going on in the CPA profession.

There are a lot of people out there saying a lot of things on Twitter and via other social media. Most of it is just noise. Follow those who give you value – for your CPA firm and for your life. Ignore the noise.

  • "Nowadays most men lead lives of noisy desperation."
  • James Thurber

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