Tuesday, September 15th, 2015

What Works For You… Not Everyone Else.

I was reading an article on Fast Company about how Uber approached their markets differently. What would work in NYC wouldn’t necessarily appeal to someone in Seattle or Washington, DC.

When you are branding your firm, serving your clients and hiring talented people, are you trying to do it like “a firm you know” in a completely different part of the country? Perhaps, it is even a very different size firm?

It’s not that any one firm is right and another wrong. You must know your market.

I get so many questions about starting salaries. It depends on where you are located.

What about what your clients like, why they come to you? A lot of it could depend on your geographical location.

Figure out what works for you and then do it.

  • "Do not wait to strike till the iron is hot; but make it hot by striking."
  • William Sprague

Leave a Reply