Tuesday, December 22nd, 2015

Email – Forget The Auto-Reply

Email is losing the communication battle. Most people want you to text them. Your incoming generation of employees do not use email. Your young clients do not use email.

Not so long ago, you had to be in the office, sitting at your computer to answer and send emails. Now, you carry a small mobile device that allows you immediate connection no matter where you are located.

Your clients know you are looking at your mobile device. They don’t care where you are when they need to ask you a question. So forget the auto-responder. It just fills-up the inbox of the person sending you the original email.

I like Jeffrey Gitomer‘s advice about using an auto-responder:

Do not use auto-reply telling people you’re out of the office (for the holidays or otherwise). Either respond, or let them sit until you return. If I send you an email, I don’t really care where you are or what you are doing.

Yes, email is declining but it is not going away completely. It is still appropriate for certain types of communication. I have known accountants who actually brag about how many emails they receive in a day. There is something wrong with that picture.

  • "Because the mail never stops. It just keeps coming and coming and coming. There's never a letup, it's relentless."
  • Newman (character on Seinfeld)

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