Monday, May 16th, 2016

Advancing Your Brand

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

Last week, the Ohio Society of CPAs unveiled their new brand. I love the “Advancing the State of Business” focus and the video that talks about what CPAs in Ohio really do to help Ohio advance the state of business.

CPAs in all states are really doing the same thing.

I want to share the video and I hope you’ll take three minutes to watch it.

Is this the year that your firm needs to rebrand itself? Is your logo stale and out-dated? Winning client opportunities and attracting top talent is ALL about your brand. What are people in your business community saying about you?

Whether you do a rebrand or not, why don’t you do a similar video to help your clients understand how you can help them move their business forward. Put the video on your website and use social media to “drive” people to your website. Mention the video to current clients and ask them to share it with their business friends

  • "If people believe they share values with a company, they will stay loyal to the brand."
  • Howard Schultz

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