Wednesday, August 10th, 2016

Is Your Firm Special?

I enjoyed a recent article via Accounting Today – Kick Start Growth With a Defined Niche by Amy Vetter. It opens with this:

What makes your firm stand out? Why do clients come to you over the competition?

As a heavily commoditized service, a one size fits all accounting practice can easily get left behind in today’s market. To get ahead of the pack, accounting firms need to find a niche offering that will kick their growth engine into a higher gear.

If you want to be unique and have clients seek you out, become an expert! I know many very successful CPAs who are auto dealership experts, business valuation experts, estate taxation experts, agricultural experts and so on.

Per Vetter’s article, a recent survey of accounting and professional services buyers, 35% of buyers ranked specialized expertise as their top deciding factor in choosing a firm, well ahead of referrals, reputation or customer service. Expertise even came out jut ahead of existing relationships as a deciding factor.

Think about attorneys. When you need labor law assistance, you seek out a labor law attorney.

  • "The greatness of art is not to find what is common but what is unique."
  • Isaac Bashevis Singer

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