Wednesday, December 7th, 2016

A Great Micro-Publishing Platform For CPAs – Blogging

I visit CPA firm websites all the time. I want to see what YOU are doing and how you are doing it. I want to see the firms that “get it” and the firms that have no clue. It helps me with ideas for this blog and ways I can assist my clients.

Recently I visited a site and the firm did have a blog link at the top of the page. However, the page was blank. Frequently, I visit CPA firm blog sites and the last blog post was six months ago or longer. If you do blog, do it on a regular schedule – weekly or monthly – be consistent.

Don’t shy away from blogging. You have some great business minds within your firm and CPAs have so much to write about and to share. The writing itself is a great way to reflect upon your work and your professional purpose.

Remember the old advertising slogan? “Try it, you’ll like it.”

Try blogging, you will like it! It’s only two or three paragraphs. If no one follows, it is still a good mental exercise. The more you blog the better you get. Then people will follow and you’ll attract new clients to your firm.

Watch this short video from Seth Godin, one of the most famous bloggers and Tom Peters.

  • "I do not over-intellectualize the production process. I try to keep it simple: Tell the damned story."
  • Tom Clancy

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