Monday, December 19th, 2016

The Goal of Your Website

“It is one of the most beautiful compensations of this life that you cannot sincerely try to help another without helping yourself.” – Ralph Waldo Emerson

A great client recommends your firm to a friend. A well-respected banker or attorney gives your firm’s name to one of their clients (probably along with two other firm names).

The first thing that person does is Google your firm. Isn’t that what you would do? Of course, it is.

Your website must impress them. It must be modern looking and up-to-date and it must immediately give them information.

The goal of your website is to convert visitors into clients. Make it easy for them by having your contact information easily available. Most visitors will immediately want to know where you are located. If you have only one office, put the street address at the bottom of the home page.

Clients and prospects want to see pictures of real people and be able to email them for more information. So, don’t make your email address a mystery.

Many practitioners tell me they don’t list staff emails or use their pictures because headhunters will find them. Headhunters will find them anyway so why not make it easy for your clients and prospective clients to connect with your team members?

Be sure the commonly used social media icons are on your home page: Twitter, Linkedin, Facebook, Instagram, Blog, etc. Prospective clients want to know as much as possible about your accounting firm.

But, remember they want to know how you can help THEM. So don’t make the website all about YOU – communicate how you can help clients save tax dollars, etc. Testimonials from current clients are a great way to communicate the value of your firm.

  • "They might not need me; but they might. I'll let my head be just in sight. A smile as small as mine might be precisely their necessity."
  • Emily Dickinson

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