Friday, January 27th, 2017

Buying Into The Vision

People buy into the leader before they buy into the vision. John C. Maxwell

Owners of accounting firms spend a significant amount of money on partner and/or management retreats. At these multi-day, off-site meetings they often update or draft their firm’s mission and vision.

People often get the two confused. To describe them simply:  A mission describes why an organization exists. A vision is a description of the future.

When CPA firm owners design a vision statement it VERY often sounds something like this:

Vision: To be the most respected CPA firm in our business market providing quality services to our clients and providing careers for our people where they can grow professionally.

Keep John Maxwell’s quote (above) in mind as you approach the topic of creating a vision statement for your firm. If the leaders are not living examples of where the firm wants to go, then the team will not follow. Nor will they be inspired.

  • "To the person who does not know where the wants to go there is no favorable wind."
  • Seneca

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