Friday, March 10th, 2017
Create An Inspired Workplace
“Great vision without great people is irrelevant.” – Jim Collins
“Being a great place to work is quite literally one of a small number of high-priority imperatives that are communicated to all employees each year as part of the company’s overall business strategy. In other words, being a great place to work is every bit as important as our traditional business priorities as a global software provider, such as application development and migrating customers to the cloud.”
Can your CPA firm make a similar statement?
Here are 3 ways to improve the candidate experience. The headlines are from the article, the descriptions are mine directed to public accounting:
Make it easy for job seekers to find and apply for jobs – Visibility on the college campus is imperative. For experienced hires, you have to be where candidates are and that means social media. One experienced tax manager I met recently told me she joined my client firm because she moved to their city and found them online. From her online assessment, they looked like a firm she would enjoy… and she does!
Create a robust internship experience – I strongly recommend that you treat your interns like full-time employees. Subsidize their parking, provide them with business cards, involve them in all team meetings and in some committee meetings or task forces. The MP should take them to lunch, individually and in small groups, etc.
Give candidates a realistic job preview – Be very open and honest when you talk to candidates. I know a very successful CPA firm that has an extensive interview process. People of all levels are involved and they tell the truth! Working in public accounting requires intelligence, hard work and flexibility. There will be extended hours during certain times of the year.
- "Human resources isn't a thing we do. It's the thing that runs our business."