Tuesday, March 7th, 2017
How Do You See Yourself?
“Too many people overvalue what they are not and undervalue what they are.” – Malcolm S. Forbes
In his opening, he describes what I have observed, first-hand, in dealing with probably thousands of CPAs over the last 30 years.
Many male CPAs, to me, have split personalities. Or, maybe to describe it better, they have a public persona and a private persona.
Outside the firm, they project (and I think many of them force themselves to do it) a fun-loving, knowledgeable, highly intelligent professional. They have all the answers and love to help clients. They love being around people.
Inside the firm, they display many of the characteristics listed in the article:
- Poor communication skills and poor social skills;
- Don’t make/sustain eye contact with others;
- Don’t engage with others;
- Don’t take risks (risk-averse);
- Unable to discern who and when to trust;
- Fear and anxiety of making a mistake, being rejected, looking foolish or inadequate;
- Self-focused: Only viewing and thinking of what goes on around them on the basis of their own wants and needs; and,
- Rigidity: Motivated by fear of doing something wrong and receiving negative feedback. Those with LSE seem to narrow their choices to be safe from erring.
Demonstrating these characteristics does not mean they do not care about their clients, their team members or the quality of services they provide.
I like to describe it as they are not truly aware of their worth, the value they bring to the marketplace. This always comes out when it is time to bill – – they dread billing the client for the dollars revealed in WIP and usually bill them less. They can’t imagine what value pricing would be like!
I once talked with a CPA partner, very well-known and respected in his business community. He built his image up over many years and yet he disclosed that he dreaded networking and when a client came in to talk one-on-one, his stomach hurt before the meeting because he was dreading it.
I have not observed as much of this “split” in female CPAs. They need more of the outside persona.
My message: YOU are worth it! You have spent thousands and thousands of dollars getting your education and keeping current on financial and tax topics. What’s in your head is VERY valuable to others – don’t under rate yourself.
You provide your clients with peace of mind. What a great mission – enjoy it.
- "You yourself, as much as anybody in the entire universe, deserve your love and affection."