Monday, April 17th, 2017

Just for Fun – Taglines and Slogans

“Semper fidelis” – Marine Corps motto

I think everyone knows who you mean when you refer to the tagline – Just do it! Can the people working inside your firm quickly recite your tagline? It is something familiar to your clients?

Just for fun, here are some famous taglines from over the years. I bet you can remember the company using the tagline:

  • Finger Lickin’ Good
  • The king of beers
  • Because I’m worth it
  • Let your fingers do the walking
  • Don’t leave home without it
  • M’m! M’m! Good!
  • Where’s the beef
  • The ultimate driving machine
  • Got milk?
  • We try harder
  • The happiest place on earth

More fun…. thanks to Accounting Today, I found a list of CPA firm taglines. Many incorporate the words: ┬áNumbers, add, and passion.

  • Beyond the numbers
  • Strength in numbers
  • It all adds up
  • Our strength. Your numbers.
  • The passion to unlock potential
  • Passion works here
  • Turning vision into value
  • Delivering on the promise
  • Your success is our business
  • See beyond the numbers

For even more fun, here are some law firm taglines:

  • We take it personally
  • Solving your legal puzzle
  • Law. Life. Passion.
  • Right there with you
  • Getting it done
  • Results. Period.
  • Unusually good
  • Fewer lawyers. Bigger impact.
  • Small but mighty
  • Ready for trial!
  • We make the complex simple
  • Putting imagination to work

My firm used “Pushing the Possibilities.” How about your firm? I hope you have something catchy!

  • "Slogans rarely convince the unconvinced. However, they do rally the troops already on your side."
  • John McCarthy

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