Monday, April 10th, 2017
Quit Worrying About Millennials – Focus On Generation C
“There was no respect for youth when I was young, and now that I am old, there is no respect for age — I missed it coming and going.” ~J.B. Priestly
I have been studying, speaking about and writing about Millennials and other generations in the workplace for years. I think it is time to move on and I have come to realize that putting people in generational boxes is a waste of time.
I recommend that you read this article by Ryan Holmes on the Inc. site titled: Move Over, Millennials: 5 Things You Need to Know About Generation C.
Holmes (he’s the founder and CEO of Hootsuite) notes that you don’t have to be a Millennial to live on your iPhone or embrace social media. The group that HR professionals should focus on is Generation C – the “Connected Consumer” – it is everyone who integrates technology into their daily routine, regardless of age. This group share certain qualities.
Here are the topics included in the article:
- What is Generation C? (Gen C stands for Connectivity.)
- What age groups make up Gen C? (It isn’t an age group at all.)
- How does Gen C interact with the world? (They live on digital media.)
- What’s the key to reaching Gen C? (Where they live – traditional media don’t cut it.)
- How big is Gen C? (The numbers are vast.)
I like the closing…..
Let’s give it a rest. For marketing, for hiring, for connecting: Age is increasingly arbitrary.
- The Millennial era is ending (and not a moment too soon).
- Long live Generation C.
- "Each contact with a human being is so rare, so precious, one should preserve it."