Monday, April 10th, 2017

Quit Worrying About Millennials – Focus On Generation C

“There was no respect for youth when I was young, and now that I am old, there is no respect for age — I missed it coming and going.”  ~J.B. Priestly

I have been studying, speaking about and writing about Millennials and other generations in the workplace for years. I think it is time to move on and I have come to realize that putting people in generational boxes is a waste of time.

holmesI recommend that you read this article by Ryan Holmes on the Inc. site titled: Move Over, Millennials: 5 Things You Need to Know About Generation C.

Holmes (he’s the founder and CEO of Hootsuite) notes that you don’t have to be a Millennial to live on your iPhone or embrace social media. The group that HR professionals should focus on is Generation C – the “Connected Consumer” – it is everyone who integrates technology into their daily routine, regardless of age. This group share certain qualities.

Here are the topics included in the article:

  1. What is Generation C?  (Gen C stands for Connectivity.)
  2. What age groups make up Gen C? (It isn’t an age group at all.)
  3. How does Gen C interact with the world? (They live on digital media.)
  4. What’s the key to reaching Gen C? (Where they live – traditional media don’t cut it.)
  5. How big is Gen C? (The numbers are vast.)

I like the closing…..

Let’s give it a rest. For marketing, for hiring, for connecting: Age is increasingly arbitrary.

  • The Millennial era is ending (and not a moment too soon).
  • Long live Generation C.
  • "Each contact with a human being is so rare, so precious, one should preserve it."
  • Anais Nin

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