Wednesday, May 31st, 2017

Why Top Performers Leave Your Firm

“Culture is to recruiting as product is to marketing.” – HubSpot’s Culture Code

Thanks to Lisa Benson for making me aware of an article on LinkedIn – Why Millennials Keep Dumping You: An Open Letter to Management.

It addresses the issue of millennials leaving jobs but I think that it applies to every top performer in CPA firms, no matter what their generation.

Public accounting needs millennials, they are going to be the majority of the workforce in just a few short years. It’s time to take keeping them more seriously.

Here’s a summary of the article. It is a message for management about what is really behind a top performer’s resignation letter:

You tolerate low-performance. – CPA leaders you are SO guilty of this. It is very demotivating to a high-achiever to see Lazy Lily tolerated. You have heard this from me before – a bad apple can spoil the whole barrel.

ROI is not enough for me. – I want to do the best possible job for our client. I even spend weekends thinking about solutions. Then on Monday I hear about billable hours and realization. I want you to talk to me about how WE make a difference in the success of the firm clients.

Culture is more than free Panera. – Don’t confuse culture with collateral. I appreciate and enjoy the free food, etc. but more importantly I want to be surrounded by people who are on fire for what we’re doing.

It’s ok to get personal. – Treat me like a number and I’ll return the favor. I will think of my job/career as a way to make a rent payment. I am desperate for you to show me that work we do here matters but I am NOT doing it to help you get a new Mercedes.

Creating a culture where people are inspired and excited is much more than focusing your energies on the bottom line.

PLEASE follow the link above and read the entire article. It is worth your time. Thanks to the author Lisa Earle McLeod.

  • "We have a culture where we are incredibly self critical, we don't get comfortable with our success."
  • Mark Parker, CEO, Nike

Leave a Reply