Friday, September 29th, 2017

Sending Follow-Up Emails

“Have something to say. Say it. Stop talking.” – George Lorimer

You probably do it all the time. I often do it, too. Send an quick, easy email to communicate with someone about a project or because you haven’t heard back from someone about some thing, in a while. Your subject line simply says “Just Checking In” or “Touching base” or “Checking on Status,” or something similar.

CPAs send these kind of emails to prospective clients. You have made your pitch and they are in the decision-making mode. You haven’t heard anything for over a week, so you need to touch base or check-in.

The reason people like to send these short emails is because they are very quick – it takes less than 30 seconds. Often, you still don’t hear back. It’s probably because your “quick” communication does not provide any value.

In a post on Hubspot, Leslie Ye gives us 23 Email Subjects That Are Better Than “Just Checking In.” She also gives you some situations where you DO need to check-in or touch base!

I picked seven for you. Be sure to read her brief article to see all the others.

  1. Share an article relevant to their industry
  2. Reference a blog post or Facebook post they they published
  3. Send them a blog post your firm published
  4. Recommend a business event they might want to attend
  5. Call attention to something their competitors did
  6. Invite them to an upcoming webinar or seminar
  7. Reference a common challenge some of your other clients are facing and see if they are experiencing it

If you are going to send an email to enhance communication, make it something worthwhile.

  • "There is all the difference in the world between having something to say and having to say something."
  • John Dewey

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