Tuesday, September 19th, 2017

Trying to be All Things to All People

“The difference between average people and achieving people is their perception and response to failure.” – John C. Maxwell

Many CPA firms have remained generalists. They do compliance work for all types of businesses of all sizes. Maybe that is why many people who need a CPA think they are all alike. These firms try to please everyone and probably end up being an average firm.

Some of the most successful firms are evolving into experts. They have become known for special expertise with specific types of businesses. You know who they are, the auto dealer firms, the medical firms, the dental firms, the native American firms and, now, even green firms.

If you continue to try to please everyone, you may end up not pleasing anyone.

Here’s a good post by Seth Godin – Beware of false averages.

  • "The average dog is a nicer person than the average person."
  • Andy Rooney

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