Friday, October 6th, 2017

Focus On Next Generation Clients

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” – George Orwell

Firm leaders are always faced with multiple priorities. Probably, two of the most prominent are hiring and retaining top talent and taking great care of current clients. Leaders are also often deeply engaged with a new client pursuit. Your rainmaker partners truly love the pursuit and sometimes pay more attention to prospects and new clients than they do to their long-time loyal clients.

There is another priority that needs attention. In a recent article via the AICPA CPA Insider, How to engage next-generation clients, Jennifer Wilson of Convergence Coaching, reminds practitioners of the massive generational shift that is happening over the next several years within their own client community. Many firm leaders have not developed strategies to deal with this client leadership transition to a younger, more tech savvy generation.

It is time for firm leaders to add this priority to their list – more focus on next generation clients.

Wilson not only addresses what next-gen clients value, she also gives practitioners six “first steps” to begin appealing to and attracting these clients.

Be sure to read the entire article.

  • "First we are children to our parents, then parents to our children, then parents to our parents, then children to our children."
  • Milton Greenblatt

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