Tuesday, January 30th, 2018

What If The Top Challenge Doesn’t Apply To You?

“Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” – Franklin D. Roosevelt

According to a recent survey by Hinge, professional branding and marketing for professional services firms, the top challenge, cited by over 75% of respondents, is attracting and developing new business.

I agree that it is a challenge for many firms. But, what if it isn’t you? I work with several firms that fit this profile. They are able, thanks to a skilled rainmaker, to bring in new business. Their biggest challenge is how to provide awesome client service to a rapidly growing client base.

The reason they have this challenge is because they have not built a solid operational foundation and they have permitted partners to just do “it” their way. When two or more partners have survived, without committing to becoming a one-firm firm, it soon evolves into chaos.

This is also true of sole practitioners. They get along just fine until they begin to grow, add more clients and add more staff. That usually results in poor communication and client service that is less than stellar.

New employees want to know, “How do we do it here?” If you tell them sometimes we do it this way and sometimes that way or if you are working for Joe you do it this way and for Helen, you do it that way, they will soon be going their own way right out the door to another firm.

  • "Quality is much better than quantity. One home run is much better than two doubles."
  • Steve Jobs

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