Wednesday, February 21st, 2018

Innovate

“Art, freedom and creativity will change society faster than politics.” – Victor Pinchuk

I have often written about the need for CPA firm leaders to be more innovative and creative. So many firm leaders are very happy with just following the pack. Their continuing question is, “What are other firms doing?”.

Forget what other firms are doing and work on developing a culture of innovation inside your firm. If you want your firm to grow you must be able to educate your market on your unique approach to public accounting. To the outside world, all CPA firms look alike!

I recently read an article by Jeffrey Gitomer titled, “Still trying to think outside the box? What are you thinking?”

The article is about an artist who wants to create a communication program using art and imagery. It is an interesting concept and I especially like steps he outlines for a creative session. I think they could definitely be used in an accounting firm.

  • "It's impossible to explain creativity. It's like asking a bird, 'How do you fly?' You just do."
  • Eric Jerome Dickey

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