Tuesday, February 27th, 2018

It’s An Important Role – DOFI

“Without hard work and discipline, it is difficult to be a top professional.” – Jahangir Khan

A key role in your firm is one that I call the Director of First Impressions (DOFI). Many firms have adopted this title because it really is very descriptive. Some firmsĀ just say it is their Receptionist or the front desk person. For some reason, and it probably goes back to the old days, team members look down on this position and no one wants to “sit at the front desk” even when that person goes to lunch!

I think you should be very selective in hiring for this position and demanding when it comes to their performance – set some high expectations. It really is NOT a no-brainer job!

Historically, this person just greeted clients and answered the phone. There wasn’t much else they could do without physically leaving their desk. Technology has changed all of that. Now, they can do a lot of what the other administrative assistants do. Plus, phone traffic has decreased in many firms because of direct phone numbers for your team.

One very important task this person should be handling in your firm is the monitoring of 8879s and releasing returns. Many firms have actually established this procedure and it is working very well. Reminding clients and following up if they don’t respond and then monitoring the release of returns is something that can be done without leaving the front desk.

Your DOFI also is an important part of your client service and marketing efforts. They make everyone feel welcome when they visit the firm, offering them refreshments and hanging up theirĀ coats. They have a smile (in their voice) when they answer the phone.

Many CPAs have told me that some clients call the firm’s main number just so they can talk to the DOFI. At my firm, we once landed a big client and in their acceptance letter, they mentioned how nice they were treated by Sonya (DOFI) when their executive team visited our firm.

If you are fortunate enough to have a top performer in this position, pay them well. They are worth more than an average administrative assistant.

  • "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."
  • Red Adair

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