Monday, March 12th, 2018

A Meaningful Tagline

“Our major obligation is not to mistake slogans for solutions.” – Edward R. Morrow

As I was driving the other day, a van passed me. It belonged to a plumbing company and on the side and back of the van was their tagline: Got a leak? Don’t freak.

I thought that it really conveyed a lot of meaning if you need a plumber. Of course, then I thought about all of the various CPA firm taglines I have encountered over the years. I did some browsing and a list is below.

Most of these don’t convey a lot of meaning to me, but a few did. I also found that many firms do not have a tagline at all or at least they don’t have it on their homepage.

What does your firm tagline convey?

  • Always On.
  • Our Strength is in our Numbers.
  • Big Thinking. Personal Focus.
  • Working Together Sets Us Apart.
  • Smart decisions. Lasting value.
  • Candor. Insight. Results.
  • Make Progress Here.
  • Solutions Beyond Traditional Accounting.
  • Making Lives Better.
  • Numbers Count. But Relationships Make the Difference.
  • Knowledge, Reliability and Integrity.

It is always a fun exercise to get your team involved in exploring possible taglines. Some suggestions you probably wouldn’t want to use but you would find them entertaining!


  • "Honesty is the first chapter in the book of wisdom."
  • Thomas Jefferson

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