Thursday, March 8th, 2018

Accountants As Skilled Writers

“Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.” -Jeffrey Gitomer

Many accountants say, “I’m a numbers person, I can’t really worry so much about grammar and spelling.” I have heard this phrase and very similar ones from CPAs for years!

Sometimes I am absolutely amazed by the misspellings and poor grammar emails I receive from accountants.

As a professional, it is so important for you to share your knowledge so that clients know you…..

  1. Are smart
  2. Want to share your knowledge
  3. Want to help them be successful
  4. Want to save them money

If you send them an email that doesn’t convey these messages, you could be influencing them to go elsewhere. Clients will think that if you are careless with your writing you might be careless preparing their taxes!

Some hints:

  • Don’t make your emails too long.
  • Be sure you use paragraph breaks.
  • Don’t use run-on sentences.
  • Don’t use slang words or crude language.
  • Strive to be clear, concise and brief.
  • If you have a long message – please, please just call the client!
  • You are college-educated – don’t misspell.
  • Use Grammarly.
  • If you have an important topic to convey to a client and must put it in writing, have someone proof it for you before you hit the send button.
  • "Proofread carefully to see if you any words out."
  • Unknown

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