Wednesday, April 4th, 2018

Define Your Firm’s Purpose – It Is Very Important to Young Workers

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

In the past, when I have facilitated partner and management team retreats, I have urged them to focus on Purpose. Firm leaders struggled for years in defining their firm’s mission, vision and core values. A firm purpose was something new to most partner groups.

Firm leaders haven’t really thought about the difference between mission and purpose. A Mission is what you are trying to do and Purpose is why you are doing it.

Per a recent article via Fast Company – As Simon Sinek notes in his bestselling book Start with Why, most people know what an organization does, but few know why they do it. In other words, most purpose-driven leaders can articulate their mission–but many mission-driven leaders cannot articulate their purpose.

The article is titled: Want A Purpose-Driven Business? Know The Difference Between Mission And Purpose Young people want to work for a purpose-driven business but your purpose has to be something more than just rephrasing your business model.

There are some great tips in the article on steps you can take to connect with the WHY and purpose behind what you do.

Make this a topic of this year’s partner retreat.

  • "There are only two ways to influence human behavior: you can manipulate it or you can inspire it."
  • Simon Sinek

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