Thursday, July 26th, 2018

Busy vs. Busyness

“Leadership is about creating change you believe in.” – Seth Godin

I just had to share a post by Seth Godin. It is so right-on for the CPA profession. The title is Business/Busyness. I sincerely hope you take just a couple minutes to read the entire post.

You (and all your team members) are busy, but are you productive? Productivity is the amount of useful output created for every hour of work we do.

Take note of number three in his post. Productivity suffers when you are waiting – Waiting on answers from a partner, waiting on tech support, waiting on clients.

What are you going to do about the time killer – waiting on clients? The lost time wasted on clients who keep you waiting could be better spent on the kind of clients who value your services and your team.

Godin states: Busy is not your job. Busy doesn’t get you what you seek. Busy isn’t the point. Value creation is. 

You only get today once. Your team does too. How will you spend it?

  • "People do not buy goods and services. They buy relations, stories and magic."
  • Seth Godin

Leave a Reply