Tuesday, July 3rd, 2018

Talk With Your Team About Purpose

“The purpose of your business should be as clear as the name on your building, not another page in your HR handbook.” – William Vanderbloemen

Yes, talk to your team about the firm’s purpose. However, the ownership group better talk about it first!

Have you really given any thought about the purpose of your firm?

A recent study from Korn Ferry showed that companies with teams focused on their organization’s purpose had annual growth rates nearly three times the annual rate for their entire industry.

The survey also showed that 90% of people who worked in a purpose-driven organization reported feeling engaged in their work.

Forbes.com contributor, William Vanderbloemen, CEO of Vanderbloemen Search Group (an executive search firm focused on churches) discusses the great impact of focusing on purpose. Read his Forbes article here.

Do CPA firms have a strong purpose? You bet they do! I talk to a lot of CPAs and the thing they love the most is their clients. When I ask managers and staff of public accounting firms what they like best about working at a firm they almost always name “the clients” first.

CPAs are the most trusted advisor. They help businesses and individuals become more successful. They help family businesses survive. They help transition businesses from generation to generation. They help clients better understand tax issues and accounting practices. The healthier the business community, the healthier the community. CPAs play a huge role in that.

I know you can add to this list of what you do but do you talk about it? Do you identify your purpose and keep it in front of your employees? Are you persistent in pushing the importance of your core values? Are the core values meaningful and understandable? I admire the values of Mr. Vanderbloemen’s firm:

  • Broadband Love
  • Unusual Servanthood
  • Wow-Making Excellence
  • Ridiculous Responsiveness
  • Solution-Side Living
  • Ever-Increasing Agility
  • Stewardship of Life
  • Constant Improvement
  • Contagious Fun

Learn more about each value by visiting the website. It is under the “About” tab. For example, Solution-Side Living means:  The Vanderbloemen team members are problem solvers, always having a solution mentality and not a victim mentality.

They actually all nine of their core values them painted on a wall in their staff meeting room – covering the entire wall in big letters of different styles and sizes.

Take steps this summer to better define your culture. Make it a purposeful culture. Identifying your core purpose is not enough. It requires a deep and abiding commitment from the top. Your purpose needs to be visible in all your actions and activities from hiring people to serving clients.

 

  • "The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well."
  • Ralph Waldo Emerson

Leave a Reply