Wednesday, August 1st, 2018

Outside & Inside

“The wrapper matters, but so does the experience within.” – Seth Godin

Your website is very important. It helps support the firm brand that is visible to the outside world.

You have spent years building that brand. The firm is viewed as successful and progressive. The firm is often said to be the best CPA firm in town.

You broadcast that your firm is the best place to work and it has been around for a substantial number of years. The firm has an extensive menu of services. It has well-known niche experts. You have made it to that short-list of firms that bankers and attorneys recommend to their client.

All of that matters. However, what goes on inside the firm matters more.

 

  • "Create a beautiful inside and you will look beautiful on the outside."
  • Charles F. Glassman

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