Tuesday, August 7th, 2018

You Are Good With Numbers But Can You Write?

“One day I will find the right words, and they will be simple.” – Jack Kerouac

I have observed that many CPAs in public practice do not like to write articles. They seem to love numbers more than words.

I have also observed that there is usually one or two partners who do have a talent for writing. The best ones are those who can explain complex tax and accounting issues so that their average client can better understand the topic and actually appreciate the information.

Many CPA firm marketing directors have voiced their great frustration with the “write an article for our newsletter” dance. The partner promises to write an article for the next issue. The Marketer begins nagging about two weeks before the deadline and continues to nag right up until the drop-dead date for publication. The partner always has a good excuse…. “give me one more day” is the battle cry.

CPAs who write for their firm newsletter – when you volunteer to write an article, write it immediately and side-step the drama.

Offer your articles to your local business newspaper. They are often looking for tax and accounting articles. Articles can be repurposed. Use them for blog posts!

If you want to build your personal reputation – write, write, write.

  • "Either write something worth reading or do something worth writing."
  • Benjamin Franklin

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