Tuesday, August 13th, 2013
It really is tough for smaller CPA firms to attract the best and brightest accounting graduates. Even larger local and regional firms have a tough time competing on the college campus.
That’s why it is so important to help accounting majors learn more about some of the unique, challenging, supportive and career-building opportunities open to them inside, what I call, the bread and butter firms. So many of these small to mid-size firms really do offer a culture where “life if good.”
Recruiting on the college campus has changed over the years. Your firm founders might have visited the campus in the fall (September/October) to do on-site interviews with students entering their senior year. A few of the students interviewed made the cut and were invited to the office for a more in depth interview. Official offers, for full-time positions, went out just before Thanksgiving.
These days you can speed that up to about 200 miles per hour. Now, your firm recruiter always makes sure your firm is visible in the spring before the students depart (by hosting a mixer, attending the end of year awards banquets, etc.). In September, firm representatives are ready to go early to interview 2nd, 3rd and 4th year students looking for interns for the upcoming busy season that begins in January. These interns are usually hired by the end of September or very early October – no more waiting until Thanksgiving! In mid-April when they depart, many have received an offer to work for the firm upon graduation, even if it is two years out.
Allen Bolnick of Chicago-area firm Weltman Bernfield had an idea to help his smaller firm compete and four other Chicago-area firms joined in. Unlike the usual intern programs you see in public accounting firms, this program does not expect billable hours from their interns.
This unique accounting intern program is based more on education, collaboration and cultural awareness. Read about this success story in an Accounting Today article by Danielle Lee.
- Experience is not what happens to a man. It is what a man does with what happens to him.
Monday, May 13th, 2013
Traditionally, public accounting firms focused all their recruiting activities around the “fall season.” Students were fresh.. back on campus… and their professors had prepared them for the beauty contest of the very active fall season.
I talk to many firms that still operate this way. I also talk to many firms who are just finishing-up the “spring season.” It involves just as much work and intensity from firm HR professionals, firm administrators and partners as the fall campaign.
If you are not hiring summer interns – wake-up. If you are not identifying and getting to know the students you will be talking to in the fall – wake-up. If you think that being visible on campus just in the fall is enough – wake-up.
Accounting majors at prominent universities don’t know much (if anything) about local and regional accounting firms. Read more about why and how four students were surprised to learn that they could have the resources and support they thought was only available at the national firms at a local/regional firm.
Just a few years ago (including at my former firm) we did not hire summer interns because we didn’t have anything for them to do. Now, you must find something for them to do to keep them in your hiring pipeline. Some of the best students need a summer job!
Find projects where they can help. Let them shadow the summer auditors – there is always some repetitive work they can help with on an audit. They can also shadow in the tax area – have your tax team become your tax teaching team in the summer by establishing mini seminars on tax research, state & local tax, etc.
Check-out these good ideas via HBR, Hiring an Intern? What to Do Before the Summer Starts.
- Craft your sales pitch. Even if you think your firm’s value proposition is obvious, dig deeper. Think hard about what a twenty-something is going to get out of 8 to 10 weeks of working side by side with your experienced, knowledgeable people.
- What will your intern walk away with? What skills and insights will he/she learn on the job that will shape their career path, strengthen their network or help them decide once and for all that accounting is the way to go long term (and that your firm is flexible, fun, cool and prestigious).
What do you say to interns when they arrive? Check-out my Intern Speech and modify it to fit your firm.
Picture: Picture of new CPAs at Freed Maxick CPAs Buffalo office at their celebration lunch last week. How active are you at posting to your Facebook page?
- I am often amazed at how much more capability and enthusiasm for science there is among elementary school youngsters than among college students.
Monday, April 15th, 2013
Here’s a competition that the Ohio Society is conducting. If you are in Ohio, I hope you share it with your interns or prospective college hires.
If you are not in Ohio (or even if you are), why couldn’t your CPA firm do something like this for students at your key recruiting schools?
Here’s how OSCPA is conducting their competition:
Today’s students are busier than ever, as many college students juggle part time jobs, campus activities and community service commitments in addition to full course loads. The Ohio Society of CPAs (OSCPA) is offering accounting students a chance to express their interests beyond preparing to become a CPA. Beginning April 1, students can enter OSCPA’s “Me in a Moment” video contest.
“OSCPA loves learning about and supporting our future CPAs,” said Karen West, CAE, vice president, academic & career awareness. “We hope “Me in a Moment” will show just how well-rounded accounting students are.”
To enter, students should create a video beginning with the phrase “I can’t wait to be a CPA! But when I’m not studying you can find me…” The videos that most creatively demonstrate students’ passion outside of the classroom will be posted on the Ohio YCPA Facebook page.
Videos must be under 30 seconds and submitted by May 1 to Rebecca Hixen firstname.lastname@example.org. From May 1- 15th videos will be judged based on the amount of Facebook “likes,” creativity and originality. Three winners will be announced in May and will receive a free Becker CPA Review course and a $50 Visa gift card valued at $3,315.
For more contest information, visit www.ohioscpa.com/students/me-in-a-moment.
Attracting the most talented accounting graduates is critical to your firm’s success. How do the accounting students at your local universities view your firm? Do they even know about your firm? On many campuses all the accounting students know about is the big four!
- Only a few find the way, some don't recognize it when they do - some... don't ever want to.
Wednesday, March 13th, 2013
The inaugural National Meet The Firms Week in October 2012 connected 200 accounting firms and 2,500 students across the country and offered insightful webinars to accounting students on such topics as the CPA exam and unique accounting career paths.
This spring it is expected that hundreds of additional accounting firms and companies nationwide will participate. The goal is to reach 10,000 students participating this spring.
I am thrilled to once again be part of Meet The Firms Week. You can see the full week’s agenda here. I’ll be facilitating the Accounting Career Paths Roundtable on March 25th at 2pm eastern.
I hope you’ll encourage your interns to utilize the sessions during that week and also pass it along to your local accounting professors to share.
- When I'm hiring a cook for one of my restaurants and I want to see what they can do, I usually ask them to make me an omelette.
Wednesday, February 13th, 2013
It’s mid-February. At your busy accounting firm, your interns have been working diligently for about 6 weeks now. How’s it going for them?
First of all, you have to ask them. If you are a firm leader (that means you are responsible for others…. managing partner, any partner, manager, firm administrator, HR director, etc.), I hope you are touching base with them almost every day. Use two simple questions: How’s it going? Anything you need from me?
Is it time to take them to lunch as a group? From my experience, taking the interns to lunch was one of the most enjoyable aspects of my role as a leader. I was always impressed how knowledgeable they were about world events and the business world, in general. They usually knew more about current business trends than CPA firm partners with many years experience.
I also found most of them to be very good conversationalists and great dining partners. Use the time to share some of the things firm management is planning for the rest of the year. Encourage them to ask you questions.
Another valuable thing you might learn….. in six weeks time they have all the partners (and managers) pegged. That means they can tell you each one’s idiosyncrasies and probably can do impressions of them that will make you smile…. well, they will make you laugh out loud.
Send that email today – inviting the interns to join you for lunch. And, splurge – take them to the City Club, Country Club – someplace nice. Make it special.
- A single conversation across the table with a wise man is better than ten years mere study of books.
Saturday, February 2nd, 2013
Accountants and all their people working inside busy CPA firms don’t want to fail.
Hey interns, being a fast learner doesn’t make you successful in the real-world life in the workforce.
Hey partners, some of the most successful entrepreneurs embraced new undertakings expecting to fail. That is not the typical modus operandi inside an accounting firm.
During my career inside a growing firm, we adopted the slogan “test it.” Try that new idea you read about (maybe on this blog). Excite your people about trying new things with the mindset that “if this doesn’t work for us, we’ll try something else.”
Many of you have heard me speak…. many of you have the little card I gave you that says, “Do Things!” Keep that in mind as you move through busy season.
Check out what Michael Jordan thinks about failure:
- Success is not final, failure is not fatal - it is the courage to continue that counts.
Tuesday, January 8th, 2013
You are just beginning one of the busiest time of year. The number of clients who will be calling and emailing will increase significantly. You will be working longer hours and juggling a lot of priorities.
Especially, during this time of increased activity (and happenings) don’t forget your valuable team, the experienced ones, the new ones and the interns.
Here’s two things to say to them – over and over during tax season:
“Here’s what’s going on….. “ (Tell them about new clients, a challenging tax situation you are working on…)
“Do you have any questions for me?” (Make it easy for them to ask questions and make comments – then listen.)
Don’t tell me you are too busy!! When you get your cup of coffee first thing in the morning take the long-way back to your office and BRIEFLY stop by someone’s cube or office and use the two phrases.
You’ll find that just 5 minutes a day can enhance your reputation – Try it… You’ll like it.
- We are what we repeatedly do; excellence, then, is not an act but a habit.
Monday, July 30th, 2012
How many times have you heard one of your newly hired interns or entry-level accountants remark that what they are being asked to do in the work environment is not something they learned in school? The typical remark that I heard from new grads was, “Boy, they didn’t teach us this in college!”
Because people learn so much more from other people than they do from reading and experimenting on their own, maybe it is time for you to work with your partners to develop a culture of answering questions. So, if you as a leader are going to answer questions, YOU have to create the opportunity for your new employees (and even experienced employees) to ask questions.
Dan Rothstein is the cofounder of the Right Question Institute, a Cambridge-based nonprofit that exists to promote an idea he’s been nursing for more than a decade (that asking good questions is a life skill far more important than we realize). He believes that learning how to ask questions should be considered as critical as learning how to read, write and do basic math. He thinks the ability to use questions strategically can make people smarter and better at their jobs.
The skill of asking questions is not deliberately taught, we assume that anyone can do it. I think this describes a lot of what really goes on inside accounting firms. Communication suffers because so many people do not listen, so many people do not ask questions and so many experienced, skilled, experts in tax and auditing/accounting don’t talk about what they know and open themselves up for questions from others. They might be quite skilled at asking questions and answering questions when it comes to clients, but don’t practice that same skill with their team members.
Younger accountants inside CPA firms are afraid to ask questions because they might appear dumb to their peers (and bosses). Older accountants are afraid to ask questions because it just might create some form of confrontation. Remember when I talk about “the partner nod?” They nod their heads in silence rather than speak up and say what’s really on their minds or to ask pertinent questions so they better understand.
I love the team members in firms who speak up and ask the “dumb” question. Most firms have one of these, maybe two (because so many others are afraid of looking dumb).
My advice to experienced firm leaders and young new hires? Get over it. Ask questions.
- The key to wisdom is knowing all the right questions.
Thursday, December 29th, 2011
My advice when it comes to interns is, if you can possibly use one – hire two. If you think you might need 3, hire six. Most of you know by now that hiring for the public accounting profession has evolved to hiring from your intern pool. The best and brightest almost always accept offers from the firm they interned with. The stiffest competition in hiring on campus is for the best intern candidates.
When the interns arrive, make them feel special. I often ask groups of managing partners how they felt on their first day working in public accounting. I get some very consistent answers such as: I felt dumb. I felt lost. I was clueless. I was scared.
Now that you are more experienced, keep in mind how all new hires in the CPA world feel. And remember, use positive talk. Sometimes, people in CPA firms tend to dwell on the negative. When you describe your firm and public accounting, in general, to new hires (and to anyone) don’t forget to brag it up!
In January, when new hires and interns arrive, it is a perfect time to talk about the wonderful opportunities in public accounting. As a firm leader, take the time to talk with each one privately about the wonderful world of public accounting. I suggest comparing public accounting to being a doctor – CPAs are highly trained physicians (specialists) treating patients – sometimes you are focused on preventive medicine and sometimes you are an emergency room doctor. Sometimes you even need to provide psychiatric help (like me in the picture, above).
Here’s an example of an intern speech for you to use, just insert the name of one of your all-stars.
“You know, Nate, the reality of the CPA profession and what makes it so important to you, is the fact that it is absolutely the BEST place to TRAIN for the business world. Public accounting teaches you how to think in ways that have never entered your brain before now. Being an auditor forces you to look past what is obvious. Taxes teaches you how to be cunning, creative and forces you to think proactively. You could say that working in the tax area is like planning the strategy for an important battle.
What’s more, public accounting is like the emergency room for all business owners. YOU are the DOCTOR and PATIENTS come to you when they have a painful problem. You strip them of their clothes (so to speak), see them for what they humanly are, do x-rays, CAT scans and all kinds of tests to be sure it is a thorough examination. You see into their personal life like no other person. Then you diagnose and treat them.
Also, Nate, if you keep your eyes, ears and mind open during your time with them, you will see how successful businesses are run and how true entrepreneurs think. You might also see how mistakes and poor judgment can take a business down. What a training ground!”
- The nice thing about being a celebrity is that if you bore people they think it's their fault.
Tuesday, December 13th, 2011
Variety - I’m not talking about the American weekly entertainment-trade magazine founded in NYC in 1905 by Sime Silverman (right off of Wikipedia).
In public accounting, I’m talking about the work you offer your interns, new hires and even your experienced people. The huge national firms, the large regional firms and even some mid-size accounting firms hire people directly into their tax OR audit departments. However, the huge majority of the firms in the country are small to mid-size firms and they have an advantage. They can offer interns and others experience in both tax, audit and even bookkeeping, valuation, consulting, etc.
Many students will attest, they really do not know what they want to focus on when they graduate with their accounting degree and they appreciate the opportunity to learn “both sides of the house.” I have seen some of the top students accept offers with a smaller (non-national) firm because they could have more variety of learning opportunities during the first few years with a firm.
During my strategic/succession planning work with firms, I do a lot of staff surveys to find out what they REALLY like about the firm (and what they REALLY dislike). One of the “best” things about their firm is the variety of work.
Interns will be joining your firm soon to help out during the busiest time of year for most public accounting firms. Plan to give them a broad range of experience. They will be doing a lot of individual and small business tax preparation, but also be sure they are scheduled on a couple of “fieldwork jobs,” an audit or review where they can see what it is like to interact directly with clients and be part of an engagement team. Perhaps they can also do some number crunching for the valuation or litigation support team.
You might ask, “How productive can they actually be?” Maybe, not very but that is not the point. They are exploring their future and it is an extremely important mission. At my former firm, we actually beat-out the big firms for some of the top students because we offered variety.
True story – when I entered a CPA firm 30 years ago I thought to myself, “I’ll try this for a while but I’m sure it will be boring.” During all my years inside a firm and my years consulting with CPAs, I’ve never been bored one minute!
- Variety is the very spice of life, that gives it all its flavor.