Archive for the ‘AICPA’ Category

Tuesday, December 5th, 2017

Gender Study

“We realize the importance of our voices only when we are silenced.” – Malala Yousafzai

The AICPA Women’s Initiatives Executive Committee recently released the results of their 2nd annual CPA Firm Gender Study.

women-cpa-firms-gender-survey-768x493There has been little change. Women still make up less than one-quarter of partners in public accounting firms.

As usual, the smaller the firm, the more female partners.

Here’s some info from the Executive Summary but I urge you to review the entire report and share it among your partner group.

  • Partnership on average remains overwhelmingly male, with women representing only 22% of partners in CPA firms.
  • A growing percentage of women are serving as directors or non-equity partners.
  • Only 47% of firms have a formal succession planning process and only 2% include a formal gender component in their plans.
  • Flexible work hours are the most popular program, followed by reduced hours and telecommuting.

Women are key to succession for male partners. Make sure your firm is working on, or already has, a plan to help women (and men) to become future owners of your firm.

Here’s a link to the members of the AICPA Women’s Initiatives Executive Committee members. Maybe someone from your firm should volunteer for the committee.

  • Instead of looking at the past, I put myself ahead twenty years and try to look at what I need to do now in order to get there then.
  • Diana Ross

Friday, October 13th, 2017

Resource For What You Need To Know About Tax Reform

“I am still learning.” – Michelangelo

Here’s an opportunity for CPAs to learn more……

What You Need to Know About Tax Reform

AICPA’s Oct. 18 Webcast Will Cover Proposals, Politics and Prospects for Passage

Washington (Oct. 12, 2017) – The American Institute of CPAs (AICPA) is offering a tax reform webcast on Wednesday, Oct. 18 from 1 p.m. to 2 p.m. EDT.

The audio webcast features Edward Karl, CPA, CGMA, AICPA vice president of taxation, and Melissa Labant, J.D., CPA/PFS, CGMA, AICPA director of tax policy and advocacy.

Entitled Tax Reform: What CPAs Need to Know, the webcast is intended to brief participants about the latest tax reform developments and prospects for passage.

One CPE credit is available for the webcast.  It is $59 for AICPA members and $69 for non-members.  Group registration is also available.  Those interested may register at http://tinyurl.com/y9q9nd8n

  • Education is not the filling of a pot but the lighting of a fire.
  • W. B. Yeats

Friday, October 6th, 2017

Focus On Next Generation Clients

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” – George Orwell

Firm leaders are always faced with multiple priorities. Probably, two of the most prominent are hiring and retaining top talent and taking great care of current clients. Leaders are also often deeply engaged with a new client pursuit. Your rainmaker partners truly love the pursuit and sometimes pay more attention to prospects and new clients than they do to their long-time loyal clients.

There is another priority that needs attention. In a recent article via the AICPA CPA Insider, How to engage next-generation clients, Jennifer Wilson of Convergence Coaching, reminds practitioners of the massive generational shift that is happening over the next several years within their own client community. Many firm leaders have not developed strategies to deal with this client leadership transition to a younger, more tech savvy generation.

It is time for firm leaders to add this priority to their list – more focus on next generation clients.

Wilson not only addresses what next-gen clients value, she also gives practitioners six “first steps” to begin appealing to and attracting these clients.

Be sure to read the entire article.

  • First we are children to our parents, then parents to our children, then parents to our parents, then children to our children.
  • Milton Greenblatt

Monday, October 2nd, 2017

It’s Not All About Salary – But It Is About Salary

“Money often costs too much.” – Ralph Waldo Emerson

You have probably heard it or read it several times, to millennials being happy at work isn’t all about salary. Maybe it isn’t ALL about salary but most people want to know they are being paid fairly.

Per the Journal of Accountancy, CPAs satisfied as average salary tops six figures.  This information comes from the more than 5,000 CPAs responding to the inaugural Compensation Survey in May-June, 2017.

Accounting remains a lucrative profession for those who are qualified, as the average salary of a CPA based in the United States is $119,000 per year, excluding bonuses. Newly qualified CPAs with less than one year of experience earn an average salary of $66,000 per year, and CPAs with more than 20 years of experience average $152,000 per year in salary.

Note that the above comment states “excluding bonuses.” From my experience, almost all CPA firms offer some sort of bonus program for accountants.

KozielAccounting firm leaders worry about retention. But, another interesting finding from the survey is that four out five CPAs said they were not planning to change job roles in the next two years.

Here’s a great comment, in the article, from Mark Koziel, executive vice president-Firm Services at the AICPA:

“Careers in accounting are a marathon, not a sprint. Sometimes, I think people leave great organizations for a short-term financial benefit rather than the long-term potential. So when you compare your salary situation, be sure to do so from a holistic perspective.”

  • Too many people spend money they earned to buy things they don't want to impress people that they don't like.
  • Will Rogers

Friday, September 22nd, 2017

AICPA Campaign Promotes CPA Firms’ Key Role in Advising Small Business

“The true mystery of the world is the visible, not the invisible.” – Oscar Wilde

I received the following press release about the latest #CPAPowered updated. Check it out and learn about new tools to help you promote your firm.

Latest #CPAPowered Update Designed to Raise Firms’ Visibility on Social Media and National TV

NEW YORK (Sept. 18, 2017) – The American Institute of CPAs today launched the latest update of its national #CPApowered campaign, an initiative designed to showcase the strengths of CPA firms as trusted tax and business advisors to consumers and small businesses.

This year’s campaign features two 30-second videos with the tagline, “Don’t Worry, I’m a CPA,” both of which allude to practitioners’ expertise in business development, tax planning, risk management, cybersecurity and more. The videos are part of a national cable television and social media buy this fall. Firms can promote themselves through paid opportunities on YouTube, Facebook and local television, as well as use the two videos and other materials for free on their website and social media channels.

“Small businesses are the backbone of the U.S. economy, and no one is better suited to provide trusted, informed business advice to this sector than CPAs,” said Mark Koziel, CPA, CGMA, executive vice president of firm services for the Association of International Certified Professional Accountants. “With the #CPApowered campaign, we’re reminding small business owners that ‘hey, we’ve got your back.’”

Since its launch in 2014, #CPApowered has reached more than three million people through innovative digital media and content strategies. Besides the two videos in this year’s campaign – “It’s a Jungle Out There” and “Small Businesses Take a Beating” – the AICPA has created a CPA marketing toolkit for small business with promotional materials that firms can personalize with their brand. More than 130 firms and several state CPA societies have signed up to participate in the campaign this year.

Information on the videos, suggested social media postings and co-branding options for materials can be found at www.aicpa.org/cpapowered. Videos and content for small business owners on such topics as acquiring financing, succession planning, and family office considerations can be found at cpapowered.org.

  • Bad decisions made with good intentions are still bad decisions.
  • Jim Collins

Friday, September 15th, 2017

Evolving Into a Consultancy Firm

“It is not in the stars to hold our destiny but in ourselves.” – William Shakespeare

Here’s the message from the AICPA, state societies, top management consultants and your peers:

Your CPA firm must move from

compliance to consultancy if you want

to survive into the future!

Learn from the Big 4. They haven’t claimed to be a CPA firm for years. I think you must admit they have been rather successful. Recently, while reading an article in National Geographic I thought of most of you – those working in local, regional and even national firms “below” the Big 4. Most of you I meet don’t think of yourselves as consultants, you identify with CPA, Certified Public Accountant.

Does your local press, your business community and your clients think of you as a consultancy firm? Now is the time to re-invent yourself. Here’s the passage that got me thinking about all this:

From Skitch

  • People evolve and it's important to not stop evolving just because you've reached adulthood.
  • J. K. Simmons

Monday, June 19th, 2017

Keeping You Informed About Blockchain

“I’ve spent a ton of time studying blockchain the last three years, and it’s about getting connected to the right resources.” – – Gary Boomer

As I talk with practitioners this summer, I am finding that many are still not educating themselves about blockchain.

I have blogged about it before and today I am reminding you once again to learn all you can about blockchain.

There is a very helpful article via The Journal of Accountancy, posted recently – Why CPAs need to get a grip on blockchain.

The article covers a presentation by Gary Boomer, CPA/CITP, CGMA, of Boomer Consulting, at the recent AICPA ENGAGE conference in Las Vegas.

Boomer highlighted a number of crucial concepts that helps explain blockchain and gives insight into its value propositions for the accounting profession:

  1. Blockchain is secure and immutable
  2. Think of blockchain as the internet of value
  3. Blockchain data will create new business opportunities
  4. Studying up on blockchain will pay off

Read the entire article and more about each crucial concept here.

  • Accountants who get a grip on blockchain today will be the ones who successfully pivot their services tomorrow.
  • Gary Boomer

Thursday, June 15th, 2017

AICPA Top Issues Survey 2017

“My main job was developing talent. I was a gardener providing water and other nourishment to our top 750 people. Of course, I had to pull out some weeds, too.” — Jack Welch

Every other year, the AICPA/PCPS conducts a top issues survey. Some of the findings from the 2017 Top Issues Survey were released yesterday.

Finding qualified staff was the No. 1 issue in every firm-size segment except sole practitioners where it ranked No. 3. Likewise, retaining qualified staff was a Top 5 issue in every grouping except sole practitioners. Recruitment and retention were leading concerns last time the survey was conducted in 2015, too, but the challenge appears steeper as the profession continues to gain strength in a growing economy.

Besides staffing, other common Top 5 issues this year include succession planning, acquisition of new clients, workload compression and keeping up with tax law complexity.  One former top issue, retention of current clients, has fallen out of the top issues for all groups.

So, no big surprises here. Just keep focused on developing a firm culture where people will want to stay and develop their career in public accounting. If you want to know how to do that, just browse through many of my past blog posts!

  • The growth and development of people is the highest calling of leadership.
  • Harvey S. Firestone

Tuesday, May 30th, 2017

The Skills That Are Needed

“Excellence is not a skill, it’s an attitude.” – Ralph Marston

Many of us rest upon our current skills – we know a lot and that has gotten us to where we are. That’s all fine and good but you can never stop learning and improving your knowledge base if you are working in the CPA profession.

Recently, Barry Melancon, CEO of the AICPA, shared the Top 10 Skills that will be need in 2020. CPA firm leaders and their teams must prepare for the future beginning now! (Thanks to @J_Maiman for the photo.)

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  • It is possible to fly without motors, but not without knowledge and skill.
  • Wilbur Wright

Tuesday, May 16th, 2017

Can This Be A CPA Firm?

“We are trying to change this old culture to try to sustain our profession for the future.” – Bernie Ackerman, CPA

Quite a few years ago I met Bernie Ackerman and his son, Jason at an AICPA conference. For several years, we would meet-up and talk about their firm, current topics, other firms and the profession, in general.

BernieBernie and Jason have always been, to me, a great two-generational team that had a firm grasp on what they could do to take their firm, BNA, into the future.

Recently, they were featured in the Journal of Accountancy for the very innovative things they were doing. The title: BNA: A Completely Flat Hierarchy.

As the article notes, you might think they were a tech start-up because staffers set their own working hours and never touch a time sheet. All employees get their own offices, starting on day one. There is no path to partner because there are no partners!

While their practices are very unusual in the profession, they are Jasonpaying off in term of recruitment. Jason Ackerman reports that they receive 10 to 15 resumes a week, even when they are not hiring!

Follow the links above to read the article and to visit their website.

I hope this inspires you to create a great culture and a future for your firm.

 

  • The best way to predict your future is to create it.
  • Abraham Lincoln