Archive for the ‘Firm Administrator’ Category

Tuesday, July 11th, 2017

Upgrade Your Reputation On The College Campus

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” – Red Adair

Want to hire that all-star student? It’s not always about money.

At my firm we liked to joke about a goal – hiring the President of Beta Alpha Psi. Each year, it seemed, the President of Beta Alpha Psi was hired by the Big Four.

Why did this happen? From our local firm viewpoint it was fairly obvious. The Bigs had the resources to be on campus weekly. They hosted parties, showered the students with gifts and had the professors in their pocket. Not staying that is all true, but ask any local firm and they will probably feel the same way.

Finally, one year we hired a very bright and articulate student and yes, he was the President of Beta Alpha Psi. We celebrated! How did we compete? We became more visible and involved on campus. One way was to give two annual scholarships to accounting students.

This all came to mind today when I read an blurb via Accounting Today about one of my clients, Rodman CPAs of Waltham, Massachusetts awarding a scholarship to John Tran of Suffolk University in Boston.

Way to go, Jennifer Minor! Jennifer and John Tran, pictured below (picture from Accounting Today).

Jennifer

  • If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat and tears.
  • Simon Sinek

Wednesday, June 7th, 2017

Hiring a Marketing Person and More

“There’s no lotion or portion that will make sales faster and easier for you – unless your potion is hard work.” – Jeffrey Gitomer

I enjoyed a recent blog post by Sarah Johnson Dobek about when to hire a marketing person for your CPA firm. Much like Sarah, I often get questions about when to hire a dedicated marketer. I also am asked when do we need a firm administrator, an HR person, a Controller (rather than a bookkeeper)?

sarahPer Dobek, the 2016 AAM Budget Survey indicated that most firms invest early. The highest growth firms employ one marketing professional for every 34 employees, while the average firm employs one marketing professional for every 54 employees. I usually recommend hiring a full-time marketer when a firm reaches 45 employees, so I guess I am in the ballpark according to the AAM survey.

As for the other professional support positions, I have observed that growing firms hire or designate a full-time, professional firm administrator when the have 12-15 people, although I see very successful firm administrators in much smaller firms. When the firm administrator becomes saturated with work, an HR professional should be added, usually at 70 to 80 people. A CPA controller is a huge benefit to a growing firm when it reaches 80 to 100 people. The former firm bookkeeper might then be designated the assistant controller.

As a firm grows, adding non-CPA, degreed, support professionals is a necessity.

  • To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business.
  • Harvey Mackay

Friday, March 24th, 2017

CPAFMA – The CPA Firm Management Association

I hope you are a member of CPAFMA. I also hope you have the opportunity to attend chapter meetings that happen around the country.

Here is where you can find a chapter near you.

I recently attended the Ohio Chapter of CPAFMA, hosted by the Ohio Society. To help you understand the value, I am listing the topics that were discussed in the after-lunch roundtable discussion. In the morning we had an amazing update about employment law, always an important topic for firm administrators, COOs, and HR Directors.

  • Practice Management Software
  • CCH Engagement vs. Thomson EngagementCS
  • Employee recognition
  • Fun things during tax season
  • Banking verifications (confirmations)
  • Competition
  • Thomson UltraTax (problems and issues)
  • Partner retirement
  • MP Transition
  • Helping partners find their seat on the bus
  • Employee time off during busy season.

If you need some answers and some quality advice from others facing the same issues – join CPAFMA.

  • It is literally true that you can succeed best and quickest by helping others to succeed.
  • Napolean Hill

Friday, February 17th, 2017

CPA Firm Management Association – A Great Resource

“There is a fundamental distinction between strategy and operational effectiveness.” – Michael Porter

Do you have a firm administrator? Do you wish you had a firm administrator?

If you do have one, be sure they are a member of the CPA Firm Management Association (CPAFMA). If you don’t have one, join the Association to learn more about how you can find one and how you could be saving your accountants a significant amount of time by having someone else take care of firm operations.

Today, I will be attending the Ohio CPAFMA Chapter meeting to learn a lot about what’s new in employment law, something all of you should be learning. Be sure to follow my tweets today.

There are many chapters around the country. If you are a managing partner or if you are responsible for any part of firm operations (what goes on behind the scenes), join CPAFMA and attend chapter meetings.

  • The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.
  • Michaelangelo

Thursday, February 2nd, 2017

Don’t Be Typical

“We are a full-service accounting firm serving clients throughout the area, dedicated to providing our clients with professional, personalized services and guidance in a wide range of financial and business needs.”

“Since 1984, our Certified Public Accounting firm, has been providing quality, personalized financial guidance to local individuals and businesses. Our expertise ranges from valuable tax management and accounting services to more in-depth services such as audits of financial statements, preparation of financial statements, consulting and financial planning.”

Do the above descriptions sound like something that is on your website?  They are typical of what I see as I visit CPA websites from across the country. Although I have been urging you to get creative with your website for years, I still find many that look the same way they did in 1997 (or earlier).

While your accountants are busy for the next couple of months, it’s time for your firm administrator or marketing director (coordinator) to get busy updating your website.

Make it friendly to the first-time visitor. On the home page, tell them how you can help THEM and not so much about YOU. Save the information about your firm for a subsequent page. Some things you need to convey:

  • Immediate resources for the visitor
  • Your energy, enthusiasm, and excitement about what you do
  • The dedication of your staff to client service
  • How you can solve their business problems
  • How you are unique

Consider this advice from Lee Iacocca:

“So what do we do? Anything. Something. So long as we just don’t sit there. If we screw it up, start over. Try something else. If we wait until we’ve satisfied all the uncertainties, it may be too late.”

  • You can, you should, and if you're brave enough to start, you will.
  • Stephen King, on writing

Monday, January 30th, 2017

Leaders & Managers – You Need Both

“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.” – Stephen R. Covey

In an accounting firm, you need great partners and great managers.

Partners have the vision, they are the role models and they steer the firm in the direction of the strategic plan. Managers follow their example but have much more responsibility to get the work done. They supervise all of the staff members, teach them, encourage them and accomplish the various, identified goals.

Your firm needs great partners and you especially need great managers. In many firms, the firm administrator is an excellent example of a great manager, carrying out the wishes of the partners and working to keep the team focused on the work.

So, if you promise every young person joining your team that “they can be a partner someday,” are you telling the truth? Probably not. A firm full of partners with no managers and staff would not be building something for the long-term.

Per Gallup, great managers look inward. They look inside the firm, into each individual, into the differences in style, goals, needs and motivation of each person. Managers guide people toward the right way to release each person’s unique talents into performance.

Great leaders look outward. They look at the competition, out at the future, out at alternate routes to follow. They focus on broad patterns, finding connections, cracks, and then press home their advantage where the resistance is weakest. They must be visionaries, strategic thinkers, activators.

How is your leader and manager groups doing? Maybe it is time to realign, rethink and refocus on the proper roles for each. Both are valuable.  Read the Gallup article here.

  • The secret of managing is to keep the guys who hate you away from the guys who are undecided.
  • Casey Stengel

Monday, November 28th, 2016

Let Your Admin Do the E-file Tracking

sample-form-8879Sometimes, inside busy CPA firms, partners and managers do too much of what the admin team should be doing (led by a qualified firm administrator).

Sometimes, inside busy CPA firms, if you have the right admin team, they can do so much more than mindless, routine duties.

If you do not have the right admin team, that’s your fault.

E-filing (and tracking the e-filing) is a great example. When it is their responsibility, they take it very seriously and are sticklers for following policy.

Here’s what some experienced firm administrators had to say when asked about their e-file tracking process:

Sarah Galley, Firm Administrator, Pohlman & Talmage CPAs, Inc.

Our admin is responsible for this process. They ensure we receive the signed 8879 forms back and then they file the returns. We track these using GoFileRoom. If we are having trouble getting an 8879 form back they track the client down. We try to keep the partner out of it.

Tammy Boring, Firm Administrator, Snyder & Company

Our admin staff does all of our e-filing of both returns & extensions. We use GoFileRoom, so all of our due date monitoring is done through there.

Karen Farino, Firm Administrator, Pasquesi Sheppard, LLC

Efiling the tax returns is done by the partner. Extensions are e-filed by partners and staff. Our admin staff releases tax returns to e-file once 8879s are received, then they check for the acceptance. Extensions are also checked by admin staff for acceptance. Everything is tracked in CCH Practice. We rely on the information in CCH and have never had a problem. We also check the e-file system for rejections and any returns that are in the e-file system but haven’t been released just to make sure.

  • Accuracy builds credibility.
  • Jim Rohn

Thursday, October 27th, 2016

Run Your Firm Like A Business

“Insecurity expresses itself as a need to know everything.” – Dan Rockwell (Leadership Freak)

As firms grow, things must change.

Years ago we urged firms to move to a more formal managing partner and firm administrator led firm.

In those days, every partner had to be involved in every decision. I can remember hearing consultants and other speakers lamenting that it took four partners to decide which photocopier to purchase, which local courier service to use or which type of bond paper to be used at the firm!

As a partner, do you still have a strong need to know EVERYTHING that is happening in the management/operational side of the firm?

Is it because of a lack of trust? Is it because you want to second guess specific decisions? Is it because the MP and FA are not communicating effectively? Is it because you don’t have the right people in those roles?

I certainly hope you are not insecure.

Discuss and decide on a policy that gives the MP/FA control over certain decisions and identify the few instances where every partner has to be involved. It is a step toward truly running your firm like a real business.

  • Don't be afraid to give up the good to go for the great.
  • John D. Rockefeller

Thursday, October 13th, 2016

Sit In The Front

“You can’t build a reputation on what you are going to do.” – Henry Ford

Over the years, I have spoken to so many groups of CPAs and groups of people who work for them.

I have to admit that I am disappointed that so many people always want to sit in the back of the room. Is it because they want an easy escape route in case I am overly boring? Is it because they actually want a place to sit and surf on their mobile device? Is it because they know it all already?

Actually, I think it is one of those weird human nature things. Just like going to church, the back pews always fill-up before the front pews.

I urge my session attendees to always set up front when they are attending CPE sessions or other learning opportunity sessions. I have actually observed some of them taking my advice the next time they are in one of my sessions.

Why sit up front? I have always done this because I want to observe the speaker up close. I want to hear every word. I want to contemplate their body language. I want to have them look me in the eye. Afterwards, I always would introduce myself to the speaker, maybe ask a question and always thank them for sharing their thoughts.

Why do I do this? Because they will remember me. And maybe if I have a question when I return to the office, they will answer my email. Maybe the next time they see me they will remember my name and face. Maybe they will enjoy having a one-off conversation with me and just maybe they will ask my opinion on some topic.

Want to be known as an expert? Hang out and get to know other experts.

Build your personal brand, one opportunity at a time. Sit in the front.

  • Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
  • Abraham Lincoln

Thursday, September 1st, 2016

Firm Administrators…. Keep Your Momentum Going

I had the pleasure of meeting so many talented firm administrators, human resource professionals, and partners when I spoke at the June CPAFMA National Practice Management Conference in Baltimore.

What I most enjoy about these gatherings of “professionals managing accounting firms,” is the positive comments I hear about what the attendees would like to achieve when they return to their own CPA firm. I always advise not to try to accomplish too much right away.  Just select one or two ideas and get busy implementing. Inside most firms, I find that if people try to implement several ideas, few if any of those worthwhile ideas actually get accomplished.

Here’s a great message from Jim Fahey, Past-Chair of CPAFMA about keeping the momentum going after you have returned to your office.

  • Do you want to know who you are? Don't ask. Act! Action will delineate and define you.
  • Thomas Jefferson