My friend, Carrie Steffen, President of The Whetstone Group, recently shared some news with me about a new blog series The Whetstone Group is offering. It might be just the push you need to enhance client loyalty. See below:
Success Strategies for Launching New Services
Many firms are looking for ways to combat the increasing commoditization of compliance services. Further, the landscape of the profession is changing and the next 10 years will require greater emphasis on advisory and other non-compliance specialty services. The path to client loyalty and topline growth is understanding how to meet more of clients’ needs—and continuing to innovate new ways of helping them. If firms can’t offer clients the help they need, you can be sure a competitor will.
In the next few weeks, The Whetstone Group is launching a blog series: Your Future Firm Starts Now: Success Strategies for Launching New Services. We’ll offer a systematic approach to help identify new service ideas, prioritize which services to develop, and package and launch these services. Readers will learn the important variables to consider in order to make informed decisions about where and how to invest.
“Quality performance (and quality service) starts with a positive attitude.” – Jeffrey Gitomer
It seems that EVERYONE uses texts to communicate now. However, that doesn’t apply so much to CPAs working in public accounting. Lots of business is conducted using email.
I like Jeffrey Gitomer’s sales advice…. “Email is sales-mail!”
I believe it is also part of building your personal brand. Do you ever misspell words? Do you confuse words such as “your” and “you’re”?
We all make grammar mistakes now and then but if you are trying to impress a prospective client be EXTRA careful.
Here’s some great advice from Gitomer – 1) Every email is an impression of you. 2) The best way to get an unsolicited email opened is to ask a question in the subject line that’s specific to the recipient.
If leaders are to be followed, it starts with clarity of message.
It’s September and I just received my copy of the 2016 issue of The Rosenberg Survey. It is the 18th Annual Edition. The Rosenberg Survey is one of the most popular and widely respected national MAP surveys for the CPA profession.
Comments and insights from many well-known CPA management consultants are included. Look for my comments on Page 21.
“We are all apprentices in a craft where no one ever becomes a master.” —Ernest Hemingway
It doesn’t matter to me what you write for your clients (and prospects). Just do it. Write things that will benefit their business and their personal finances. I know you have a lot of things inside that valuable brain of yours!
Use a blog, a newsletter, a newspaper column, Facebook, Twitter, or even Instagram. Just get information out there!
I write this blog for my clients (and others) every business day and have been for nearly eleven years.
I check my spelling and grammar with something call Grammarly. Every week it gives me a report of how I have done.
Here’s the one I received this week:
5,844 words written – You wrote more words than 93% of Grammarly users did.
64 corrections made – You were more accurate than 66% of Grammarly users.
1,222 unique words used – You have a larger vocabulary than 96% of Grammarly users.
“The only reason for time is so that everything doesn’t happen at once.” – Albert Einstein
I used to have a magnetic red sign with bold white letters that stated the title of this blog post (Stuff Happens) except it did not say “Stuff.” It was on the side of a filing cabinet where only I could see it. It helped put things in perspective, at times.
Yesterday, I had some troubles updating my WordPress site and had to go to a back-up (from Sept. 6). Thus, I lost my posts for Sept. 7, 8, 9, 10 and 12 and they can’t be retrieved. If you are a subscriber, you have them via the email you receive. I will try to re-post them from that source.
I pride myself on having a post for every business day. Once in a while, I might miss one day but never that may in a row.
When you have some small troubles or inconveniences, take them in stride. Because, as you know, “stuff happens!”
It's the little details that are vital. Little things make big things happen.
“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein
Ever wonder what your valuable team members are saying about your firm? I wonder what they say to their friends. I wonder what they say to their parents. I wonder what they say to strangers. And, I wonder what they say to each other!
You should be wondering, too.
In the most progressive firms they are saying things like this:
I can see opportunity here.
They give me ownership of my projects.
I am encouraged to develop myself technically.
I am encouraged to be involved in the community.
This firm is a place for high performers.
They listen to us, we have influence here.
Early in my career, I was given opportunities to have face time with clients.
When something significant happens in your personal life, you get great support from the firm.
I have the feeling I am involved in something special and not just getting a paycheck.
They empower us and give us control over our own schedules.
I love being involved in our Staff Advisory Board.
When I moved to the area, I found the firm online and submitted an application.
These comments come from two, large, progressive, locally owned firms. They didn’t develop millennial-friendly cultures overnight. More and more firms are finding it extremely difficult to compete for top talent. You have to build the culture, the brand, the vision and purpose and… they will come.
Success does not consist in never making mistakes but in never making the same one a second time.
I have been stressing the culture message for years: If you don’t create, mold, re-mold and monitor your firm culture, it will form anyway and might not be something you had in mind. It might even turn out to be rather ugly!
I was pleased to read, last week, as I followed the Boomer Technology Summit via Twitter that speaker Steven Anderson addressed the topic of culture stressing, “Every organization, whether it’s your firm, your client’s company, or even your family, has a culture, by design or by default.”
Dan Hood of Accounting Today was there in person and wrote a great recap of Anderson’s presentation. It cover’s Anderson’s “natural laws” for creating a place where people will want to work.
On my blog page, I searched for “culture” and found many additional readings you can access if you want to really WORK on your culture. You can access the search here. Do more reading, research, and soul-searching. Then talk with your partners and decide what you want your firm culture to feel like. Next step is to get busy creating it.
When you lavish praise on people they flourish. Criticize, and they shrivel up.