Archive for the ‘Millennials’ Category

Monday, October 2nd, 2017

It’s Not All About Salary – But It Is About Salary

“Money often costs too much.” – Ralph Waldo Emerson

You have probably heard it or read it several times, to millennials being happy at work isn’t all about salary. Maybe it isn’t ALL about salary but most people want to know they are being paid fairly.

Per the Journal of Accountancy, CPAs satisfied as average salary tops six figures.  This information comes from the more than 5,000 CPAs responding to the inaugural Compensation Survey in May-June, 2017.

Accounting remains a lucrative profession for those who are qualified, as the average salary of a CPA based in the United States is $119,000 per year, excluding bonuses. Newly qualified CPAs with less than one year of experience earn an average salary of $66,000 per year, and CPAs with more than 20 years of experience average $152,000 per year in salary.

Note that the above comment states “excluding bonuses.” From my experience, almost all CPA firms offer some sort of bonus program for accountants.

KozielAccounting firm leaders worry about retention. But, another interesting finding from the survey is that four out five CPAs said they were not planning to change job roles in the next two years.

Here’s a great comment, in the article, from Mark Koziel, executive vice president-Firm Services at the AICPA:

“Careers in accounting are a marathon, not a sprint. Sometimes, I think people leave great organizations for a short-term financial benefit rather than the long-term potential. So when you compare your salary situation, be sure to do so from a holistic perspective.”

  • Too many people spend money they earned to buy things they don't want to impress people that they don't like.
  • Will Rogers

Wednesday, August 16th, 2017

Performance Management

“Without a sense of caring, there can be no sense of community.” – Anthony D’Angelo

In the world of CPA firm management, we often talk about performance reviews, performance evaluations or performance feedback. In firms, it has many names. Some call it Career Advancement Process and similar titles.

While giving feedback is an important part of the process, it is much more than that. If your firm simply gathers information and relays that information about their performance to the individual you have only taken one step in the process.

Also consider including some upward feedback or some peer-to-peer feedback.

Be sure to include:

Self-evaluations – Most people are very insightful into their own performance.

Mutual agreed upon goals – – the team member identifies goals and so does management. Then they negotiate to determine the two or three most important ones.

Periodic checking on the progress of goals. Set fewer goals with shorter timeframes. I like to see one goal for every 4-month period.

Everyday coaching. Walk around, talk to people, give them spot-checks on their performance. MBWA (Manage By Wandering Around). Today’s workforce wants feedback immediately.

 

  • Never believe that a few caring people can't change the world. For, indeed, that's all who ever have.
  • Margaret Mead

Thursday, July 20th, 2017

Adulthood Pushed Back

“The greatest day in your life and mine is when we take total responsibility for our attitudes. That’s the day we truly grow up.” – John Maxwell

Several years ago, Rebecca Ryan warned the CPA profession that the twenty-somethings that CPAs were accustomed to managing had changed, dramatically. She noted that adulthood markers were happening during their thirties rather than in their twenties.

Just this week I found additional information on this topic that I want to share with you.

Think about it. Baby Boomers (born 1946 to 1964) graduated from college, got a job, got married and had kids when they were in their twenties. Gen-X (born 1965 to 1976) pretty much followed this same tradition.

Millennials are different. A report from the U.S. Census Bureau compares how people born between 1941 and 1957 were living as young adults in the 1970s and how people the same age lived in 2016.

Researchers established four milestones of adulthood: 1) Moving out of your parents’ house, 2) Getting married, 3) Having a child and 4) Getting a job.

  • Younger generations are delaying marriage.
  • One in 3 people ages 18 to 34 (24 million young adults) live with their parents. In 1975, it was one in 5.
  • Women ages 25 to 34 who were out of the labor force to take care of their home and family dropped from 43% to 14% between 1975 and 2016.

So, remember many of those twenty-somethings working at your firm have not actually moved into the adult world. Keep that in mind as you mentor, nurture and supervise them.

  • You're dead if you aim only for kids. Adults are only kids grown up, anyway.
  • Walt Disney

Wednesday, July 19th, 2017

New Clients Will Want Cloud Services

“It takes a very long time to become young.” – Pablo Picasso

I cringe when I hear it. The sad part is that now – summer of 2017 – I am still hearing it way too often from CPA firms around the country.

Are you paperless? Are you completely digital? Are you in the cloud? Are you using a portal?

Most of the answers I hear are…. “sort of,” “not really,” “we don’t trust the cloud,” and “we haven’t pushed it with our clients.”

A recent survey by Bill.com tells us that business owners under the age of 55 prefer their accountants to handle all or most of their accounting work digitally. 78% of those 39 and under want paper-free accounting.

I believe that people, in general, are becoming very accustomed to the digital world – from their personal banking transactions to entertainment.

It’s time to give up the excuse you have used for too many years… “our clients are older and they want things in paper.”

Read more about this survey via Accounting Today – Your Next Accounting Client Wants Paperless, Mobile Services by Mary Ellen Biery.

  • The whims of youth break all the rules.
  • Homer, The Iliad

Tuesday, June 27th, 2017

Do What You Love

I am very lucky. I found a career that I simply love and it has evolved into a real purpose in life for me.

When I was younger, I knew many people who actually hated their job, yet they continued to work at the same place for many years. It always puzzled me. What a miserable way to spend your life!

I believe that the profession of public accounting would be an excellent choice for many young people just beginning their careers. Not every firm is alike, so I strongly warn young professionals, it may not be public accounting you dislike, it may just be the firm you are currently with.

If you are thinking about leaving your firm, please give another CPA firm a try before you leave public accounting altogether. My career growth has been a joy to me without a single boring minute. I have learned so much and, hopefully, have matured quite nicely. And, while I have been working in public accounting for decades, I still love it and enjoy the ways I can strive to help others succeed.

As Steve Jobs said:

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” 

I love a recent post by Rebecca Tamsen of Self Development Secrets. It is titled, Do what you love. Find your purpose in life.

Here’s an excerpt:

When you don’t know what you’re passionate about and aren’t doing what you love, your life lacks a deeper meaning. There are several other reasons why you need to do what you love:

  1. You will know no stress
  2. Your productivity will increase
  3. You will remain motivated
  4. Your work will have a touch of passion
  5. You will push yourself to be more successful
  6. You will enjoy a gratifying life
  7. You will always be ready to face new challenges
  8. You will always be learning
  9. Procrastination won’t be your cup of tea
  10. You will be an efficient leader

I feel like all of these apply to me! Be sure to follow the link, above, and read about each of these points. Then find YOUR purpose and do what you LOVE.

  • Pleasure in the job puts perfection in the work.
  • Aristotle

Monday, June 26th, 2017

Start Networking Now

“If you’re trying to be successful, networking is the difference between mediocre and big.” – Jeffrey Gitomer

Sure, accounting firms are getting a lot of new business via social media. Many new clients now come directly from your website. I love to see CPAs using Twitter and Instagram. There are some great blogs out there authored by CPAs.

Here comes the but. But, personal networking is still an extremely important part of career-building for CPAs working in public accounting. If you are just beginning our CPA career – begin networking now. If you have many years of experience and really haven’t been expected to bring in business up to now – begin networking now. If you are a partner who rarely brings in business – begin networking now.

I am a fan of Jeffrey Gitomer and all his writings about sales and other things. He says, “Networking is life skills and social skills combined with sales skills. It is business leisure conducted before and after work – as proposed to business frantic, which is conducted from 9 to 5 (the exception being lunch)

Here’s Gitomer’s principles of networking:

  • to get known by those who count
  • to get more prospects
  • to make more contacts
  • to make more sales
  • to build relationships
  • to make a career advancement (or just get a job)
  • to build your reputation (and be seen and known as consistent)What do you need to be a successful networker?
  • A GREAT 30-second commercial that engages and asks questions that qualify the prospect, and gets to the next step in the sales cycle if there’s an interest.
  • Your willingness to dedicate the time it takes to do it and be excellent at it.
  • A plan of where and when.To maximize your networking effectiveness, you must follow one simple rule:
    Go where your customers and prospects go, or are likely to be.

Gitomer’s recent post gives you the 21.5 BEST places to network. Be sure to read it and begin networking!

  • Let us always meet each other with a smile, for the smile is the beginning of love.
  • Mother Teresa

Monday, June 12th, 2017

Accounting Firm Interns

fullsizeoutput_4028“If you pay peanuts, you get monkeys.” – Chinese Proverb

The larger firms, who can afford full time HR professionals, have programs dealing with interns fairly well developed. However, mid- to small firms, if they hire an intern, often treat them like an extra administrative person.

Here are some tips and ideas regarding interns:

  • Treat them like full time hires.
  • Give them structured orientation (like a new hire).
  • Provide a job description – expose them to both tax and A&A.
  • Keep in mind that they don’t know the CPA lingo – teach them.
  • Give them real work – it has always been amazing to me how quickly interns can get up to speed on individual tax returns and even smaller business tax returns.
  • They love going in the field. Expose them to visits to the clients’ sites, in person.
  • Praise their efforts and keep in mind they are beginners – what they learn in college doesn’t relate to what they will do inside your firm.
  • Don’t give them administrative work – no shredding, no mindless data entry.
  • Provide them with business cards and take their picture when presenting the cards to them (after all, it is usually their FIRST business card). Send the picture to them and suggest they share it with their parents.
  • Challenge them to give away their business cards and keep track of the efforts. This makes them aware, right from the beginning, that marketing is important. At my firm, we had a give your card away game – you need at least two interns for this game. They give them to whoever…. grandma, mom, dad, dentist, college friends – how many can they give away in five days. They must keep good records. The winner gets a gift card.
  • Teach them to put their business card in restaurant fish bowls when they go to lunch – and place them in the bowl so the firm name shows!
  • I hire people brighter than me and I get out of their way.
  • Lee Iacocca

Wednesday, May 31st, 2017

Why Top Performers Leave Your Firm

“Culture is to recruiting as product is to marketing.” – HubSpot’s Culture Code

Thanks to Lisa Benson for making me aware of an article on LinkedIn – Why Millennials Keep Dumping You: An Open Letter to Management.

It addresses the issue of millennials leaving jobs but I think that it applies to every top performer in CPA firms, no matter what their generation.

Public accounting needs millennials, they are going to be the majority of the workforce in just a few short years. It’s time to take keeping them more seriously.

Here’s a summary of the article. It is a message for management about what is really behind a top performer’s resignation letter:

You tolerate low-performance. – CPA leaders you are SO guilty of this. It is very demotivating to a high-achiever to see Lazy Lily tolerated. You have heard this from me before – a bad apple can spoil the whole barrel.

ROI is not enough for me. – I want to do the best possible job for our client. I even spend weekends thinking about solutions. Then on Monday I hear about billable hours and realization. I want you to talk to me about how WE make a difference in the success of the firm clients.

Culture is more than free Panera. – Don’t confuse culture with collateral. I appreciate and enjoy the free food, etc. but more importantly I want to be surrounded by people who are on fire for what we’re doing.

It’s ok to get personal. – Treat me like a number and I’ll return the favor. I will think of my job/career as a way to make a rent payment. I am desperate for you to show me that work we do here matters but I am NOT doing it to help you get a new Mercedes.

Creating a culture where people are inspired and excited is much more than focusing your energies on the bottom line.

PLEASE follow the link above and read the entire article. It is worth your time. Thanks to the author Lisa Earle McLeod.

  • We have a culture where we are incredibly self critical, we don't get comfortable with our success.
  • Mark Parker, CEO, Nike

Monday, May 8th, 2017

Delay and Millennials – Not A Good Combination

“Life is like a 10-speed bicycle. Most of us have gears we never use.” – Charles M. Schulz

Think about it. Millennials have always had technology at their finger tips. The oldest Millennials are 37 years old this year. They are not kids and many are your employees and your clients.

As consumers, they do not expect delays. They are used to having access almost immediately to any kind of information via their mobile device. When making purchases, they are used to having their information (profile) “out there” so they don’t even have to spend time entering specific billing and shipping information. It is not just Millennials, we are all now used to speed when shopping on line.

The younger generation is also used to obtaining answers by looking at FAQ pages rather than calling a customer service rep. According to a Desk.com study, 80% of Millennials find calling customer service highly inconvenient.

Consider how this information relates to your accounting firm.

Your Clients:

Much of your current and most of your future client base expect information quicker. They do not want to wait until you can return their phone call – 4 hours later.

How user friendly and interactive is your website? Do you have a FAQ page to help people learn about and understand CPA services?

Your Employees:

Do your employees have to wait on performance feedback? I often hear about firms that have delayed the feedback scheduled for June until November or December!

Do your employees have to wait, maybe a week or more, on review notes that guide them as they work on client engagements?

Do your employees have to wait days to talk to a partner (the partner is out of the office, on the phone, in meetings, etc.)?

Do your employees have to wait YEARS to be promoted? Telling a new college grad that it might take 10 years to become a partner could be quite a shock.

As a partner group, do you table a decision until the next partner meeting… then the next partner meeting… and then the next partner meeting?

Beginning now, explore ways to speed things up at your firm…. or, you will find your firm lagging behind in many areas.

  • The speed of the leader is the speed of the gang.
  • Mary Kay Ash

Wednesday, April 26th, 2017

Be Active In Spring Recruiting

“Human resources isn’t a thing we do. It’s the thing that runs our business.” – Steve Wynn

Many years ago, CPA firms didn’t begin their recruiting efforts on the college campus until September. We waited for the students to get back to campus and begin classes and then interviewed in late September into October.

Now, you must recruit, on the college campus, continually. You are competing with the large national firms. They are visible on the college campus every week!

Right now, be sure you are contacting the students on your prospect list before they leave campus for the summer. Stay in front of them.

Now that your interns have returned to campus, be sure you communicate with them before they leave for the summer. Hopefully, you have offered some of them part-time work throughout the summer months.

Be planning for the next campus job fair. Will your firm stand-out from the pack?

Here’s a unique idea from one of my favorite clients. Invite the students to play some putt-putt as they participate in the job fair.

Fluence Golf

  • I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.
  • Lawrence Bossidy