Archive for the ‘News’ Category

Thursday, October 5th, 2017

Managing Partner Elite

“Successful people begin where failures leave off. Never settle for ‘just getting the job done.’ Excel!” – Tom Hopkins

This year’s managing partner elite has been announced by Accounting Today. Congratulations to all.

Here’s the list:

  1. Wayne Berson – BDO
  2. Jeff Bickel – Tanner
  3. Dawn Brolin – Powerful Accounting
  4. Kevin Keane – PKF O’Connor Davies
  5. Ted Mason – LaPorte CPAs
  6. Alton Miyashiro – N&K
  7. Ken Richey – Richey, May & Co.
  8. Ted Rose – Rose Financial Services
  9. Jane Scaccetti – Drucker & Scaccetti
  10. Carmel Wood – Huselton, Morgan & Maultsby

Read all about them via Accounting Today.

  • Success seems to be largely a matter of hanging on after others have let go.
  • William Feather

Friday, September 22nd, 2017

AICPA Campaign Promotes CPA Firms’ Key Role in Advising Small Business

“The true mystery of the world is the visible, not the invisible.” – Oscar Wilde

I received the following press release about the latest #CPAPowered updated. Check it out and learn about new tools to help you promote your firm.

Latest #CPAPowered Update Designed to Raise Firms’ Visibility on Social Media and National TV

NEW YORK (Sept. 18, 2017) – The American Institute of CPAs today launched the latest update of its national #CPApowered campaign, an initiative designed to showcase the strengths of CPA firms as trusted tax and business advisors to consumers and small businesses.

This year’s campaign features two 30-second videos with the tagline, “Don’t Worry, I’m a CPA,” both of which allude to practitioners’ expertise in business development, tax planning, risk management, cybersecurity and more. The videos are part of a national cable television and social media buy this fall. Firms can promote themselves through paid opportunities on YouTube, Facebook and local television, as well as use the two videos and other materials for free on their website and social media channels.

“Small businesses are the backbone of the U.S. economy, and no one is better suited to provide trusted, informed business advice to this sector than CPAs,” said Mark Koziel, CPA, CGMA, executive vice president of firm services for the Association of International Certified Professional Accountants. “With the #CPApowered campaign, we’re reminding small business owners that ‘hey, we’ve got your back.’”

Since its launch in 2014, #CPApowered has reached more than three million people through innovative digital media and content strategies. Besides the two videos in this year’s campaign – “It’s a Jungle Out There” and “Small Businesses Take a Beating” – the AICPA has created a CPA marketing toolkit for small business with promotional materials that firms can personalize with their brand. More than 130 firms and several state CPA societies have signed up to participate in the campaign this year.

Information on the videos, suggested social media postings and co-branding options for materials can be found at www.aicpa.org/cpapowered. Videos and content for small business owners on such topics as acquiring financing, succession planning, and family office considerations can be found at cpapowered.org.

  • Bad decisions made with good intentions are still bad decisions.
  • Jim Collins

Thursday, September 14th, 2017

Accounting Today Features the CPACA

“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela

The CPA Consultants’ Alliance has launched a new series of videos aimed at addressing the key issues facing the accounting profession. I am honored to have participated in this series.

The videos focus on the four key priorities identified by the group as major trends in the next five years:

  • Technology trends;
  • The changing landscape of M&A;
  • The rise of flexible workplaces and remote teams; and,
  • The growth of consulting as a profitable practice offering.

The videos are available on the CPACA website homepage and on its YouTube page.

The segment that I participated in is about flexible workplaces and remote teams – watch it here.

  • It is the mark of an educated mind to be able to entertain a thought without accepting it.
  • Aristotle

Tuesday, September 5th, 2017

Top 100 Most Influential People in Accounting

“Happiness lies in the joy of achievement and the thrill of creative effort.” – Franklin D. Roosevelt

The thrill is still there. That statement applies to several things in my life. Here are just a few examples of thrills.

Thrills on the business side of my life:

  • When a client makes significant progress and says thank-you to me for my involvement.
  • When several people follow-up with me after a presentation to ask additional questions.
  • When I get to meet and talk with my peers (consultants to the CPA profession).
  • When I meet someone and they immediately say, “I read your blog every day!”

Thrills on the personal side:

  • White water rafting in Costa Rica.
  • When grandson Sam scores a soccer goal or when granddaughter Maria nails it in a play or dance event.
  • When I get a par (like I hope to do later today)!

A very big thrill and one that makes me feel very humbled and honored – Being named to the Top 100! Thank-you to Dan Hood and the editors of Accounting Today.

Congratulations to all of the others on the list.

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  • The thrill of coming home has never changed.
  • Guy Pearce

Thursday, August 31st, 2017

A Bit of News Today

“Jobs fill your pockets but adventures fill your soul.” – Jaime Lyn

It is a sad/happy day for me. In case you haven’t heard, this is my friend’s (Bonnie Buol Ruszczyk) last day in business as bbr marketing. 

Bonnie loves working with her clients, she is no longer passionate about running a business. Maybe all of us have had fleeting thought like that from time to time.

IMG_7499Bonnie is certainly not retiring, she is exploring other options. She states in a recent blog post:

“As my company has grown over the last eight years, a fact about which I am very proud, I get to do less of what I love and instead spend much more time running the firm. I’ve decided it is the right time for me to get back to what I am best at and love doing most, and let someone else run the show.”

Warm wishes and best of luck to Bonnie on her quest for a new adventure!

 

  • Attitude is the difference between an ordeal and an adventure.
  • Bob Bitchin

Wednesday, July 19th, 2017

New Clients Will Want Cloud Services

“It takes a very long time to become young.” – Pablo Picasso

I cringe when I hear it. The sad part is that now – summer of 2017 – I am still hearing it way too often from CPA firms around the country.

Are you paperless? Are you completely digital? Are you in the cloud? Are you using a portal?

Most of the answers I hear are…. “sort of,” “not really,” “we don’t trust the cloud,” and “we haven’t pushed it with our clients.”

A recent survey by Bill.com tells us that business owners under the age of 55 prefer their accountants to handle all or most of their accounting work digitally. 78% of those 39 and under want paper-free accounting.

I believe that people, in general, are becoming very accustomed to the digital world – from their personal banking transactions to entertainment.

It’s time to give up the excuse you have used for too many years… “our clients are older and they want things in paper.”

Read more about this survey via Accounting Today – Your Next Accounting Client Wants Paperless, Mobile Services by Mary Ellen Biery.

  • The whims of youth break all the rules.
  • Homer, The Iliad

Tuesday, June 20th, 2017

Download Your Tech Roadmap

“To embrace technology as a strategic enabler, firms need to shift their treatment of technology from cost to investment.” – Donny Shimamoto

You can now download a new free ebook from Sageworks. In the book, leading experts in technology, practice management, marketing and firm strategy share their real-world advice for preparing firms to navigate technology choices, determining which technologies are best suited for the challenges facing firms and ensuring the solutions work for a firm. The book also covers strategies to help firms increase their value through the reliance on technology.

I am simply delighted to be included among these amazing experts.

Tech Roadmap: Selecting the Ideal Solutions to Thrive in Business AdvisingINSIDE THIS EBOOK:

  • The Groundwork – What needs to happen at a firm before it begins vetting specific technology?
  • Addressing Challenges With Technology – What types of technologies should be considered?
  • Making Tech Work – How can firms ensure technology is adopted successfully?

READ ADVICE FROM INDUSTRY LEADERS

Need help navigating tech choices for your firm? See my advice in a new eBook from @sageworks http://web.sageworks.com/e/14602/2rVqSY7/7f42gj/692738269 

  • Anyone starting a firm today should be in the cloud. I tell every single sole practitioner startup, ‘YOU HAVE TO BE 100 PERCENT IN THE CLOUD. Your clients are going to want to be able to collaborate with you.
  • James C. Bourke, WithumSmith+Brown

Wednesday, June 14th, 2017

How Dangerous is a Handshake?

“Getting in touch with your true self must be your first priority.” – Tom Hopkins

This week I read an article about banning handshaking in hospitals.

I think I get that one. Hospital acquired infections are a serious issue.

I have observed that many people are beginning to use the fist bump as an alternative greeting and a protection from passing along so many germs.

In business, the handshake has always been important:

A handshake is more than just a greeting. It is also a message about your personality and confidence level. In business, a handshake is an important tool in making the right first impression. While the art of handshaking does vary within cultures, in the United States the “rules” are pretty universal.

In the CPA profession, we often have to teach our beginners the importance of the handshake and how to do it properly, creating a favorable first impression.

Think about all the hands you shook when you attended that recent conference or local business networking event. Did you feel like you were endangering yourself?

For me, I enjoy the connection made by a proper handshake. I am assuming that the person I am greeting has at least washed their hands in the last 24 hours… whereas, a door handle to my favorite coffee shop probably hasn’t been properly washed in months, if ever! How many public doors have you opened lately? And don’t even think about all the things you touch with your finger-tips during a trip to the grocery!

  • Every heart sings a song, incomplete, until another heart whispers back. Those who wish to sing always find a song. At the touch of a lover, everyone becomes a poet.
  • Plato

Thursday, June 8th, 2017

Best Accounting Firms For Women – 2017

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” – Vince Lombardi

The Accounting MOVE Project has released their Best Public Accounting Firms for Women list for 2017.

Thanks to Isaac O’Bannon of CPA Practice Advisor for summarizing the results in his recent article.

Top Trends From the 2017 Accounting MOVE Project

  • Transparent career paths enable women to anticipate work-life conflicts and proactively propose solutions.
  • Firms whose leaders continually communicate with rising women make many small course adjustments to retain women in the partnership pipeline and to ensure that they are offered key growth opportunities.
  • A few firms, including Moss Adams, are breaking down firmwide measurements for advancing women to to practice areas and offices. That injects immediacy to the overarching initiative and equips office and practice leaders with context for creating fresh ways to retain and advance women.

The top 12 firms are:

  1. BeachFleischman
  2. The Bonadio Group
  3. Brown Smith Wallace
  4. BPM LLP
  5. Clark Nuber
  6. CohnReznick
  7. Frazier & Deeter
  8. MCM CPAs and Advisors
  9. Moss Adams
  10. Plante Moran
  11. Novogradac
  12. Rehmann

Be sure to read the entire article to learn what each individual firm is doing to facilitate the professional growth of women in accounting.

From a personal viewpoint, firms appear to be lowering the bar in many ways. The words alternative, limited equity, reframing business development, shared wins, mutual accountability, etc. bother me some.

I have observed, over many years, that hard work, dedication and making yourself so valuable to the firm that they don’t want to lose you proves you are partner material whether you are male or female. When I say work hard, I don’t mean workaholic. I have known many workaholic females and most were not partner material.

  • It is hard to beat a person who never gives up.
  • Babe Ruth

Tuesday, May 16th, 2017

Can This Be A CPA Firm?

“We are trying to change this old culture to try to sustain our profession for the future.” – Bernie Ackerman, CPA

Quite a few years ago I met Bernie Ackerman and his son, Jason at an AICPA conference. For several years, we would meet-up and talk about their firm, current topics, other firms and the profession, in general.

BernieBernie and Jason have always been, to me, a great two-generational team that had a firm grasp on what they could do to take their firm, BNA, into the future.

Recently, they were featured in the Journal of Accountancy for the very innovative things they were doing. The title: BNA: A Completely Flat Hierarchy.

As the article notes, you might think they were a tech start-up because staffers set their own working hours and never touch a time sheet. All employees get their own offices, starting on day one. There is no path to partner because there are no partners!

While their practices are very unusual in the profession, they are Jasonpaying off in term of recruitment. Jason Ackerman reports that they receive 10 to 15 resumes a week, even when they are not hiring!

Follow the links above to read the article and to visit their website.

I hope this inspires you to create a great culture and a future for your firm.

 

  • The best way to predict your future is to create it.
  • Abraham Lincoln