Archive for the ‘Women’ Category

Tuesday, November 14th, 2017

Programs to Advance Women to Leadership Roles in CPA Firms Seen as Bolstering Talent Acquisition, Survey Finds

“Women who seek to be equal with men lack ambition.” – Marilyn Monroe

Here’s a recent press release from the AICPA. Since “women in accounting” are very important to me, I wanted to be sure to share this with my readers. I have bolded some points that were important to me.

CHICAGO (Nov. 9, 2017) – U.S. CPA firms that use advancement programs for promoting women to leadership positions overwhelmingly view them as effective tools in recruiting and retaining talent, according to new research by the American Institute of CPAs (AICPA).

Mentorship is by far the most popular advancement program, with 45 percent of firms using it, the 2017 CPA Firm Gender Survey found. Sponsorship, in which influential firm leaders take a more formal role in guiding promising employees to career opportunities, professional development and promotions, is used by 12 percent of firms.

“There are two important takeaways here: 1) firms that use these programs have seen a beneficial impact on attracting and retaining talent,” said Melissa K. Hooley, CPA, CGMA, chair of the AICPA Women’s Initiatives Executive Committee. “And 2) firms that are taking active steps to promote women and minorities likely will have a competitive advantage when it comes to securing talent.”

Advancement Program

Percentage of Firms Using It

Of That Group, Those Who Say It Has an Impact on Attracting or Retaining Talent

Mentoring

45%

87%

Sponsorship

12%

97%

Gender Initiative

11%

85%

Minority Initiative

2%

90%

Combined Diversity & Inclusion

6%

90%

Women comprise nearly half of all accounting graduates entering the profession, but remain underrepresented at the partnership level and other leadership positions. The survey shows little change in this area from studies done in years past, which have typically found less than one-quarter of the partnership ranks made up of women. As was the case two years ago – the last time the CPA Firm Gender Survey was conducted – the percentage of women partners was found to be highest at smaller firms.

Firm Size

Percentage of Women Partners

Two to 10 CPAs

42% (43%*)

11 to 20 CPAs

30% (39%)

21 to 99 CPAs

26% (27%)

100+ CPAs

21% (20%)

*Results in parentheses from 2015 CPA Firm Gender Survey

Among other findings of the survey:

  • An analysis of job titles found that women maintained parity or better with men in CPA firms through the senior manager level, after which the ratio declines
  • The larger the firm, the greater the gender gap in equity ownership
  • Only 47 percent of firms have a succession plan and only two percent have a formal gender component in those plans
  • Some 89 percent of firms say they have instituted some form of modified work arrangements, with flextime and reduced hours being the most prevalent

Survey methodology:  The CPA Firm Gender Survey was conducted online by MKTG Incorporated for the AICPA’s Women’s Initiatives Executive Committee from Aug. 3 to Sept. 11, 2017. Some 492 qualified respondents, drawn from CPA firms of varying sizes and regions within the United States, participated.

For more information about gender initiatives and other resources, visit aicpa.org/womenlead.

  • Because I am a woman, I must make unusual efforts to succeed. If I fail, no one will say, “She doesn’t have what it takes.” They will say, “Women don’t have what it takes”
  • Clare Boothe Luce

Friday, November 3rd, 2017

Be a Proactive Advisor

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming

Thanks so much to SageWorks for sponsoring my webinar yesterday: Women in Accounting – Thriving now and into the future and thanks to the hundreds of people who joined in. You are probably using ProfitCents in your accounting practice, if not, check it out.

At the end of my presentation, Colin Tierney of SageWorks shared some interesting points. I wanted to share some of them with you:

  • 25-40% of new business generated by top CPA firms comes from cross-selling to existing clients
  • 75% have changed firms because their CPAs are providing reactive services rather than proactive advice
  • 80% of the accounting market sees an immediate demand for advisory

I hope these numbers inspire you. Profession leaders are urging CPAs to move toward more advisory services. You are “the most trusted advisor.” Capitalize on that fact. Don’t compete on the price of your compliance services. Be more proactive and help your clients become more profitable.

  • Many receive advice, only the wise profit from it.
  • Harper Lee

Wednesday, November 1st, 2017

Men & Women Working In CPA Firms

“Careers are a jungle gym, not a ladder.” – Sheryl Sandberg

I believe accounting is a very female-friendly profession. When I began working in the CPA profession, I remember the Silent Generation managing partner telling me, “We now have a young lady who is taking the CPA exam.” He was very proud of that fact!

In my experience the profession has always been very female friendly and even years ago I felt flexibility was always there for working moms. It just wasn’t very flexible when it came to female partners!

Some of the friction I observe between male and females in CPA firms can be traced back to misunderstanding. Much like in a marriage, men and women are not always on the same wave-length. They approach things differently and think about solutions differently. Better understanding from both sides about some of these mysteries – Why did he do it that way? Why did she react that way? – can go along way to enjoying harmony at work.

Join me tomorrow – Thursday, November 2, 12:00-1:00 eastern to for a special webinar sponsored by SageWorks to learn why when women win, CPA firm win.

Register here.

  • The question isn’t who’s going to let me; it’s who’s going to stop me.
  • Ayn Rand

Thursday, October 19th, 2017

When Women Win, CPA Firms Win

sageworks-squarelogo“Intelligent people can always come up with intelligent reasons…. to do nothing.” – Scott Simon

Save the date – Thursday, November 2, 2017 – 12:00-1:00pm.

Join me and your peers for a special webinar sponsored by SageWorks, titled: Women In Accounting: Thriving Now and Into The Future.

This is not a webinar just for women. Times have changed. Flexibility and work/life balance is a societal and generational issue. Families need flexibility.

Men in the CPA profession have a huge role in attracting and retaining talented female accountants. Yes, there is a lot for females to know and understand. The same goes for males. After all, in addition to female employees, many of your firm’s new clients are, and will be, female business owners.

Times have changed. Women in accounting, prepare yourself for the future!

Learn more here and get registered.

  • Companies used to be able to function with autocratic bosses. We don't live in that world anymore.
  • Rosabeth Moss Kanter

Wednesday, August 9th, 2017

Summer Reading for Women in Accounting

“Careers are a jungle gym, not a ladder.” – Sheryl Sandberg

The dog days of summer have arrived. If you work in a CPA firm, male or female, I hope you have made it a point to do more reading this summer. If not, there is still time.

Here are some great books for females in the business world to read. I also recommend that male CPAs who are managing females make it a point to read some of these books. Try “Why Must There Be Dragons” first – it is enlightening and entertaining for both sexes. In this story, males are dogs and females are cats.

NJ Women Summit

  • The future belongs to those who believe in the beauty of their dreams.
  • Eleanor Roosevelt

Friday, February 10th, 2017

Working a Flex Schedule Doesn’t Mean Your Are Stuck

“The question isn’t who’s going to let me; it’s who’s going to stop me.” – Ayn Rand

I was delighted to read a recent article from the Journal of Accountancy by Yasmine El-Ramly and Anita Dennis titled, Rising to the top on a reduced schedule.

The article features two female partners at Grant Thornton. Yes, partners who work a flex schedule – Flexible Work Arrangement (FWA).

The partners are Debbie Smith, CPA and Erica O’Malley, CPA. They built a thriving employee benefit plan audit practice while working a 70% schedule.

Some lessons featured in the article:

Lesson 1 – A flexible work arrangement can pave the way

Lesson 2 – A foundation built on teamwork and trust

Lesson 3 – Focus on results

Lesson 4 – With flexibility comes responsibility

Lesson 5 – Time management and organizational skills stand out

Lesson 6 – Plan to be flexible

These are great lessons for anyone struggling with working a flexible schedule or for firms contemplating implementation of an FWA that can even include partners.

I hope you read the entire article to learn more about each lesson.

  • Women are the real architects of society.
  • Harriet Beecher Stowe

Wednesday, January 25th, 2017

Women In Accounting

“If you don’t like being a doormat, get off the floor.”Al-Anon

There is so much going on right now centering on the topic of women. There are some good discussions and information and some bad.

IMG_1077I still firmly believe that there is a great opportunity for women in the accounting profession and I encourage young, college-bound females to consider accounting as a career.

I have been inside a significant number of accounting firms during my consulting career. Have I seen discrimination against women in the workplace (the accounting profession)? Yes, of course, many times. Have I seen women in the workplace behave badly? Yes, of course, many times. Have I seen women who, in my opinion, deserved to be fired but weren’t because the partners were afraid of consequences because they were female? Yes, I have, several times.

If you want to read some of the many blog posts I have done on the topic of women in accounting, I have sorted my blog site on the topic of Women. Click here to scroll through them and, hopefully, you will read many of them.

  • Do what you feel in your heart to be right - for you'll be criticized anyway. You'll be dammed if you do, and dammed if you don't.
  • Eleanor Roosevelt

Friday, December 30th, 2016

Lighten-Up For the Long Holiday Weekend – Allow Girls to Imagine

“If you want something said, ask a man. If you want something done, ask a woman.” – Margaret Thatcher

I recently watched this wonderful and entertaining video from Mattel. Of course, I thought of the challenges of females in the CPA profession.

Are you encouraging your females to imagine the possibilities in public accounting? We continually lose too many bright minds!

  • A woman is like a tea bag. You never know how strong she is until she gets in hot water.
  • Eleanor Roosevelt

Monday, June 13th, 2016

Mom, Manager, Mentor… Maniac?

Lindsay“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back.” – Maya Angelou

One of my favorite sessions from PSTech this year was “Mom, Manager, Mentor…Maniac?” by Lindsay Stevenson, CPA.

I so often hear sad… should I say “sob” stories from women in accounting. They, and often rightly so, are challenged by the difficulties facing them as CPAs trying to advance their careers and the important life role of mother and wife.

That’s why Lindsay’s presentation was so refreshing and inspiring. She didn’t mince words about the difficulties but she was so energetic and positive about the fact that women, working in the CPA profession, can succeed in both roles. She provided a lot of good information and strategies that are helpful to finding work/life integration specific to mothers.

Female CPAs, you can do it too – you can succeed in both roles. What you learn as a mom can also apply to your role as manager at your firm.

Join your local women’s initiative groups or the one sponsored by your state CPA society. Continually reach out to other working moms and seek positive, can-do mentors.

Don’t just let things happen to you – blaze your own trail.

 

  • The most effective way to do it, is to do it.
  • Amelia Earhart

Friday, April 8th, 2016

Key Advice For Women In Accounting

“I didn’t get her by wishing for it or hoping for it, but by working for it.” – Estee Lauder

Lynne Doughtie is the Chairman and CEO of KPMG. After 30 years at KPMG she made history by becoming the first female CEO last year. It is also important to note that Cathy Engelbert became the first female CEO of Deliotte earlier in 2015.

lynneRecently Doughtie (who is apparently a charming and down-to-earth person), shared some advice for women and employers about how the mindset has to change about females breaking through to reach senior positions in their careers.

Here’s her list:

  • Seek out and ask for mentors and sponsors
  • Understand the difference between the two
  • Work hard and set clear goals
  • Ask for more
  • Press the pause button when you need to
  • Be honest with yourself and stick to what your priorities in life
  • Don’t place pressure on yourself to do everything perfectly all the time
  • Do not lose your confidence, which has a knock-off effect in your career because of immediate circumstances

Want to learn more about mentors and sponsors? Join me at my session at AICPA Practitioners Symposium and Tech+ Conference in June in Vegas.

  • The most difficult thing is the decision to act, the rest is merely tenacity.
  • Amelia Earhart