Tuesday, December 8th, 2015
It’s a Why Am I Surprised type situation. I periodically “meet” firms (they usually contact me to ask basic questions) that are not embracing the digital world robustly. Many times they have not even dipped their toe in the paperless world. Seventeen years ago my firm went paperless. For many of the more progressive firms it has been nearly that long.
Technology has taken amazing leaps. CPAs must keep-up and be aware of the giant leaps in technology if they are to be a firm of the future. That is why I wanted to share the following. It’s the 10 Hot Consumer Trends via ConsumerLabs.
For many years ConsumerLabs has been in tune with Technology and Consumers and has once again compiled predictions for next year in Tech Trends. Today they released Ericsson’s 10 Hot Consumer Trends for 2016. You can find the full story on our media rich website we built for this release
This is a quick list of the 10 on the list
- The Lifestyle network effect
- Streaming natives
- Artificial Intelligence
- Virtual Get Real
- Sensing Homes
- SMART Commuters
- Emergency Chat
- Everything get hacked
- Citizen Journalism
Visit the website for the full story and media elements.
When you visit the website, be sure to hit the Read More button and also follow the link to a PDF of the full report – it is fascinating reading! And, extremely important information for progressive CPA firms.
For example, #2 Streaming Natives tells us that 20% of 16-19 year olds watch more than 3 hours of YouTube daily. The original internet generation does not follow this behavior and only 9% of today’s 30-34 year olds (millennials) watch 3 hours or more of YouTube daily. How will this change your clients and employees of the future? Are you doing YouTube videos to help your clients now?
- Any sufficiently advanced technology is equivalent to magic.