Monday, May 9th, 2011

IS YOUR CPA FIRM SINKING OR SWIMMING WHEN IT COMES TO MARKETING?

Jeff Pawlow of The Growth Partnership just alerted me to a great new tool on their website.

It is a free online assessment that will test your firm’s aptitude or Marketing Quotient (MQ), in the 4 Disciplines of Marketing.  It takes less than 10 minutes and once you submit, you get your results right away.

Is your firm sinking or swimming?

Now for the BIG question.  Once you know your results and you acknowledge that some of the questions really hit home with you on things you need to do better, what are you going to do about it?

Does your entire team know their role in marketing and practice growth? Everyone can, and should, be involved. It’s easy to even inspire your newest team members to play a role in growing your firm. It is not so easy to motivate some of your more technical client service partners to take action on practice growth, yet they must (or they shouldn’t be an owner).

What are you going to do in 2011?  What’s next?

  • "Fan the sinking flame of hilarity with the wing of friendship; and pass the rosy wine."
  • Charles Dickens

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