Monday, May 14th, 2012

MAP Stats, Performance Evaluations and Being Mediocre

Accountants in public practice, love numbers – their client’s numbers and their firm’s performance statistics. CPA firm managing partners can quote you “their” numbers accurately and rapidly – sometimes with pride and sometimes with guilt.

CPA firms participate in MAP surveys. MAP stands for Managing an Accounting Practice. After they submit their numbers, they anxiously await the report that compares their numbers to the numbers of other CPA firms. If they compare favorably with the average, they are happy.

Many CPA firm owners evaluate performance of their employees based on a rating scale of 1 to 5, one being “bad” and 5 being “excellent.”  Most evaluators rate people a #3 – average and everyone seems to be happy.

To me average means mediocre. Who wants to be mediocre? Mediocrity is for losers, people with no passion or ambition.

  • If you are going out for a nice dinner, do you pick the mediocre restaurant?
  • Do you leave an above average tip for a mediocre waiter/waitress?
  • Do you take out-of-town guests to play golf at a mediocre golf course?

Why do you settle for your firm and your people being mediocre?

The way to win new clients and the best employees is to be talked about. Most people think CPAs and CPA firms all look alike, they all look average. Don’t accept this fate – be unique, be different, be the cool firm in town.

  • "All good is hard. All evil is easy. Dying, losing, cheating and mediocrity is easy. Stay away from easy."
  • Scott Alexander

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