Wednesday, November 21st, 2012

You (Yes, YOU) Can Capitalize On The Power of Twitter

I can’t remember when I first began tweeting but I have posted almost 4,000 tweets. I do know that I did not hesitate, contemplate, question my reasoning – I just jumped in.

CPAs are usually more tentative in adopting something new. However, with Twitter I urge you to jump-in, set-up an account and pick a few people/organizations to follow so you can understand how it works and figure out how you can use it for efficiency – Yes, I said efficiency.

Here’s my approach – – I follow a few people/organizations because I want to use Twitter to keep me informed. I selected a few news sources and CPA management resources (and some family members) and I check Twitter every morning – very early – to get the latest world and national news. I can keep current much quicker than reading a newspaper or watching TV.

I check it periodically throughout the day (takes 30 seconds) and I tweet throughout the day, especially if I am attending an event that is of interest to CPAs. I want to share information (that’s the whole point).

To me, CPAs are in the best possible position to tweet. They have unbelievable knowledge to share, especially with clients.

Think about it as you go into a new year – – January 1st is a great time to start a blog or begin tweeting tidbits of information for your clients. Once you begin PROMOTE the heck out of it and educate your clients (so they know that important business thoughts are available to them if they just join Twitter and follow YOUR tweets.)

Rea & Associates, an Ohio CPA firm, promotes their Twitter account in a graphic (with a link) included in their newsletter.

Here are some CPA firms and CPA consultants who are taking advantage of the power of Tweets!

CPAManagement – Rita Keller

Flowtivity – Dustin Hostetler

Sarah Johnson

Fluence, CPAs & Consultants

NASBA

Schneider Downs

Rea & Associates

Alpern Rosenthal

  • "Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment."
  • Benjamin Franklin

Leave a Reply