Tuesday, October 3rd, 2017


Remember that children, marriages, and flower gardens reflect the kind of care they get. – – H. Jackson Brown, Jr.   

If you have a job, especially if you have a job in the CPA profession, acting is probably, or should be, part of your skill set.

Sometimes you get a less-than-enjoyable client assignment. If you are new to the CPA profession, you probably act like you are pleased with the assignment and are learning something meaningful from the experience.

If you are more experienced, you might not be such a good actor and tend to whine about the assignment.

No matter what your experience, you never let the client know that you dread the assignment or project.

Clients need and expect you to care about them. It is natural that you care more about some clients. But, with some clients, it takes more acting than it does with others.

Read Seth Godin’s take on “Appearing to care.”

  • "If you care, that's great. If you don't, at least right now, well, it's your job. That's the hard part."
  • Seth Godin

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