Thursday, October 25th, 2018

Gen Z – What Matters to Them

“It is not what you look at that matters, it is what you see.” – Henry David Thoreau

If you work in a public accounting firm, you work hard and you work long hours during certain times of the year.

That description has been around for decades. The baby boomers embraced it and thrived. Gen X rebelled somewhat because their description of “working hard and long hours” was different from the prior generation. Then the Millennials came along and had their own thoughts about working hard.

I have been studying these generations for years. I did many presentations during the mid-90s in an effort to help the Boomers cope with Gen X. In recent years, it’s been all about how to cope with the Millennials.

Now, we have Gen Z, those born from the mid-1990s to the mid-2000s.

The birth years of each generation has varied depending on the source. Here’s how Pew Research defines the generations as of 2018:

  • The Silent Generation: Born 1928-1945 (73-90 years old)
  • Baby Boomers: Born 1946-1964 (54-72 years old)
  • Generation X: Born 1965-1980 (38-53 years old)
  • Millennials: Born 1981-1996 (22-37 years old)
  • Post-Millennials: Born 1997-Present (0-21 years old)

The post-millennials are, of course, Gen Z.

According to a recent survey by IFAC, here’s what matters to Gen Z:

Gen Zs Top Career Priorities:

  • Stable Career Path
  • Work-life Balance
  • Competitive Salary and Benefits

Read all about the report via IFAC here.

  • "In matters of style, swim with the current, in matters of principle, stand like a rock."
  • Thomas Jefferson

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