Thursday, January 24th, 2019

Client Service Is Your Best Marketing

If you are doing what everyone else is doing, if you are inside the band of common, then it’s not an approach that will move you forward.  – Seth Godin

What is your firm known for? Accuracy, understanding, caring, knowledge, maybe expensive?

Has anyone said that you have the best client service? I believe that if a CPA firm focused intensely on client service they would become the leading firm in their market. If a CPA firm did extensive training with their people on making client interactions satisfying and even fun, they would become the leading firm in their market.

Some examples from Seth Godin:

A b2b insurance agency spent two million dollars ripping out voice mail from their agency. Every call gets answered by a human every time. It paid for itself in four months. That’s a strategic investment, not a cost-cutting shortcut.

When Fedex was building relationships with busy businesspeople who would become the backbone of their customer base, they answered the phone on the first ring, every time.

Has anyone at your firm ever answered the phone on the first ring? Do any of your partners actually dodge calls from some clients? Read: Your Customer Service Strategy.

  • "You can treat your customers like they don’t have a choice, but in the long run, customers always have a choice."
  • Seth Godin

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