Monday, February 18th, 2019

Twitter – Use it to learn and gain knowledge

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston

I first began using Twitter in April 2008. Hard to believe that it has been that long ago.

I continue to use Twitter every business day. Why? Because I find it very helpful and, hopefully, my followers find that what I tweet helps them. As of yesterday, I had made 16,641 tweets.

I believe that a constant stream of informative and positive tweets helps me know more, learn more and stay connected to current events in the CPA profession.

I try to tweet about 6 or 7 times per day and I read tweets only 2 or 3 times per day – usually early morning and late afternoon. When I see a tweet that is relevant and helpful to CPAs, I often retweet it.

My advice is to not follow TOO many people. Select people who are involved in the CPA profession. I also like to follow people who communicate about leadership. I follow a news source (NPR) but not many others because news becomes so negative. Still, you need to be aware of current events. Of course, I also follow some friends and family.

Try using a tool like Hootsuite to consolidate your Twitter streams. It makes it easy to quickly scan through the Twitter users you follow and retweet them if you like.

I know, you don’t want another distraction, but used cautiously it can keep you in the know. I often follow various management conferences and I feel like I am actually there.

So, if you do not have a Twitter account, sign-up now. You don’t have to tweet anything, just use it to read what others are saying. I never follow anyone who is negative or political – I strictly use it to keep up with current trends in leadership and the CPA profession. Visit my Twitter page and you can see who I follow.

I hope if you do have a Twitter account that you will follow me@cpamanagement.

  • "Conversations are happening whether you are there or not."
  • Kim Garst

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