Friday, March 22nd, 2019

Forward Thinking

“Embrace your uniqueness. Time is much too short to be living someone else’s life.” – Kobi Yamada

Did you know that Aprio is the only top 100 firm with a non-traditional name? Read more about Aprio and why they changed their name here.

I have known people at the firm for more than 20 years and have always been impressed with their forward-thinking actions. Look over their homepage and notice how they focus on “advisory” first. They are an “advisory, assurance, tax and private client services” firm.

Under “About Aprio” they say: As a premier, CPA-led business advisory firm.. etc.

How are you positioning your firm? If you call yourself advisors more often maybe you will become more advisory focused. The larger CPA firms have already evolved to being CPA-led firms meaning a large percentage of their employees are not CPAs. How are you planning for that evolution? Have you ever thought about it?

I have observed that most firms have fairly boring taglines. Here’s Aprio’s tagline: “Passionate for what’s next.” That seems to say a lot.

 

  • "Always remember that you are absolutely unique. Just like everyone else."
  • Margaret Mead

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