Wednesday, March 20th, 2019

Keep Them Coming Back

“I hate flowers – I paint them because they’re cheaper than models and they don’t move.” – Georgia O’Keeffe

This time of year you are counting your wins and losses.

This busy season you have several, if not many, new clients. You probably give them more attention then they deserve. You also are keenly aware of the clients that have moved on to another accounting services provider. Some of those still have a sting about them.

Those new clients are valuable. However, please don’t give your long-time, loyal accounts less attention because you are focusing on the new toy.

Don’t let losses over-concern you. Keep moving forward and keep giving the best service possible. Continually, work to be the most knowledgeable and friendliest firm in your market.

One of my clients told me some good news this morning. This season, three former, significant clients who left the firm for greener pastures (or so they thought) have returned. They left for various reasons but came back because they all realized “cheaper isn’t better” and “because I realized I need you”. How sweet it is!

  • "When I was with Andy Warhol, I thought, 'God, his wig looks cheaper than mine!'"
  • Dolly Parton

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