Monday, March 11th, 2019

Make Friends

“If you win the rat race, you’re still a rat.” – Anna Quindlen

It is a common activity in the CPA profession. Firm leaders advise and encourage their managers and younger team members to get out there and network.

Attend every Chamber function. Take part in those non-profit fundraiser events. Don’t stand in a corner and eat or drink. Talk to people and exchange business cards. Add their name to your contact list.

It does rather seem like a merry-go-round. You go round and round and never get anywhere. That’s because gathering contacts is not making friends. Suzy Welch suggests a different approach. Rather than make contacts, make friends.

Meet people, sure. Find a few you actually like and build a friendship over time. People love to do business with friends. Hundreds of contacts rarely turn into friends who will recommend you and refer others to you.

  • "A friend may be waiting behind a stranger's face."
  • Maya Angelou

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